Land O'Frost Consumer Insights

Who buys Land O'Frost? A Land O'Frost consumer is generally lower income, Caucasian, and adolescent age. Land O'Frost consumers are more likely to purchase Land O'Frost during larger pantry stocking trips. Brands such as Bar-S, Kraft Singles, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Land O'Frost Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.48
% of Basket $ (median)
6.2%
Total Basket $ (median)
$72.28

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  • Attitudinal surveys
  • Recent demographic data

Land O'Frost Consumer Demographics

demographic
index
Female
101
Male
93
<24
131
25-34
111
35-44
96
45-54
98
55-64
87
65+
67
African American
84
Asian
60
Caucasian
105
Hispanic
99
demographic
index
Has Kids
105
No Kids
88
- $20k
124
$20k-40k
129
$40k-60k
122
$60k-80k
104
$80k-100k
89
$100k-125k
67
$125k +
45
No College
120
College
101
Adv. Degree
69

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Land O'Frost Basket Affinity & Size

brand
basket affinity
Bar-S 6.8x
Kraft Singles 5.9x
Borden 5.3x
Totino's Party Pizza 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
509

Where is Land O'Frost Purchased?

channels
index
Club
6
Dollar
11
Drug
2
Food
116
Gas & Convenience
8
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Bar-S 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
103
Credit
75
Debit
111
Food Stamps
208

When is Land O'Frost Purchased?

day of week
Sun
19.6%
Mon
14.1%
Tue
12.7%
Wed
11.8%
Thu
11.4%
Fri
14.0%
Sat
16.6%
time of day
Morning
13.1%
Noon
14.7%
Afternoon
33.5%
Evening
30.2%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Land O'Frost consumers purchase?

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Why do Land O'Frost consumers try new brands?

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Where do Land O'Frost consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Land O'Frost Target Market

Arrow and target

Who actually buys Land O'Frost? Do these consumers match the intended target market of Land O'Frost?

Thought bubble

What motivates the target market to purchase Land O'Frost?

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What other target market should Land O'Frost look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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