Land O'Frost Consumer Insights

Who buys Land O'Frost?

A Land O'Frost consumer is generally lower income, Caucasian, and adolescent age. Land O'Frost consumers are more likely to purchase Land O'Frost during larger pantry stocking trips. Brands such as Bar-S, Kraft Singles, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Land O'Frost Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.48
% of Basket $ (median)
6.2%
Total Basket $ (median)
$72.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Land O'Frost Consumer Demographics

demographic
index
Female
101
Male
93
<24
131
25-34
111
35-44
96
45-54
98
55-64
87
65+
67
African American
84
Asian
60
Caucasian
105
Hispanic
99
demographic
index
Has Kids
105
No Kids
88
- $20k
124
$20k-40k
129
$40k-60k
122
$60k-80k
104
$80k-100k
89
$100k-125k
67
$125k +
45
No College
120
College
101
Adv. Degree
69

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Land O'Frost Basket Affinity & Size

brand
basket affinity
Bar-S 6.8x
Kraft Singles 5.9x
Borden 5.3x
Totino's Party Pizza 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
509

Where is Land O'Frost Purchased?

channels
index
Club
6
Dollar
11
Drug
2
Food
116
Gas & Convenience
8
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Bar-S 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
103
Credit
75
Debit
111
Food Stamps
208

When is Land O'Frost Purchased?

day of week
Sun
19.6%
Mon
14.1%
Tue
12.7%
Wed
11.8%
Thu
11.4%
Fri
14.0%
Sat
16.6%
time of day
Morning
13.1%
Noon
14.7%
Afternoon
33.5%
Evening
30.2%
Late
8.5%

About Our Land O'Frost Consumer Insights

How do we know who buys Land O'Frost? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Land O'Frost consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.