Landshire Consumer Insights

Who buys Landshire? A Landshire consumer is generally very low income, African American, and adolescent age. Landshire consumers are more likely to purchase Landshire during larger pantry stocking trips. Brands such as Hostess, Marie Callender's, and Red Baron also tend to be purchased in the same trip. Sample consumer insights data below.

Landshire Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
11.3%
Total Basket $ (median)
$17.48

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  • Attitudinal surveys
  • Recent demographic data

Landshire Consumer Demographics

demographic
index
Female
93
Male
165
<24
190
25-34
118
35-44
71
45-54
113
55-64
117
65+
108
African American
117
Asian
71
Caucasian
103
Hispanic
99
demographic
index
Has Kids
93
No Kids
117
- $20k
225
$20k-40k
142
$40k-60k
110
$60k-80k
83
$80k-100k
87
$100k-125k
56
$125k +
28
No College
164
College
94
Adv. Degree
52

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Landshire Basket Affinity & Size

brand
basket affinity
Hostess 9.6x
Marie Callender's 8.7x
Red Baron 7.8x
Marketside 6.6x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
240

Where is Landshire Purchased?

channels
index
Dollar
4
Drug
8
Mass
218
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.6x
Totino's Party Pizza 2.3x
Armour 2.2x
Marlboro Gold Pack 2.1x

How Did They Pay?

method
index
Cash
121
Credit
59
Debit
107
Food Stamps
293

When is Landshire Purchased?

day of week
Sun
13.5%
Mon
14.5%
Tue
14.1%
Wed
13.6%
Thu
15.5%
Fri
15.0%
Sat
13.8%
time of day
Morning
15.8%
Noon
17.1%
Afternoon
30.9%
Evening
19.4%
Late
16.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Landshire consumers purchase?

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Why do Landshire consumers try new brands?

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Where do Landshire consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Landshire Target Market

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Who actually buys Landshire? Do these consumers match the intended target market of Landshire?

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What motivates the target market to purchase Landshire?

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What other target market should Landshire look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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