Langers Consumer Insights

Who buys Langers? Langers consumers are generally lower income, Asian, and adolescent age. Langers consumers are more likely to purchase Langers during larger pantry stocking trips. Brands such as Oroweat, Bar-S, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Langers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Langers Consumer Demographics

demographic
index
Female
98
Male
121
<24
143
25-34
128
35-44
95
45-54
84
55-64
63
65+
93
African American
85
Asian
215
Caucasian
75
Hispanic
210
demographic
index
Has Kids
109
No Kids
80
- $20k
120
$20k-40k
123
$40k-60k
113
$60k-80k
88
$80k-100k
95
$100k-125k
82
$125k +
76
No College
84
College
106
Adv. Degree
90

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Langers Basket Affinity & Size

brand
basket affinity
Oroweat 7.1x
Bar-S 6.6x
Jennie-O 6.4x
Post Honey Bunches Of Oats 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
417

Where is Langers Purchased?

channels
index
Club
260
Dollar
57
Drug
29
Food
162
Gas & Convenience
2
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Post Honey Bunches Of Oats 1.6x
Skippy 1.6x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
210
Credit
62
Debit
67
Food Stamps
214

When is Langers Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
14.6%
Sat
17.0%
time of day
Morning
12.5%
Noon
15.9%
Afternoon
35.4%
Evening
29.3%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Langers consumers purchase?

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Why do Langers consumers try new brands?

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Where do Langers consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Langers Target Market

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Who actually buys Langers? Do these consumers match the intended target market of Langers?

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What motivates the target market to purchase Langers?

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What other target market should Langers look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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