Langers Consumer Insights

Who buys Langers?

A Langers consumer is generally lower income, Asian, and adolescent age. Langers consumers are more likely to purchase Langers during larger pantry stocking trips. Brands such as Oroweat, Bar-S, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Langers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.3%
Total Basket $ (median)
$56.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Langers Consumer Demographics

demographic
index
Female
98
Male
121
<24
143
25-34
128
35-44
95
45-54
84
55-64
63
65+
93
African American
85
Asian
215
Caucasian
75
Hispanic
210
demographic
index
Has Kids
109
No Kids
80
- $20k
120
$20k-40k
123
$40k-60k
113
$60k-80k
88
$80k-100k
95
$100k-125k
82
$125k +
76
No College
84
College
106
Adv. Degree
90

Understand Langers Consumer Behavior

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Langers Basket Affinity & Size

brand
basket affinity
Oroweat 7.1x
Bar-S 6.6x
Jennie-O 6.4x
Post Honey Bunches Of Oats 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
417

Where is Langers Purchased?

channels
index
Club
260
Dollar
57
Drug
29
Food
162
Gas & Convenience
2
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Post Honey Bunches Of Oats 1.6x
Skippy 1.6x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
210
Credit
62
Debit
67
Food Stamps
214

When is Langers Purchased?

day of week
Sun
18.0%
Mon
13.4%
Tue
12.8%
Wed
12.1%
Thu
12.1%
Fri
14.6%
Sat
17.0%
time of day
Morning
12.5%
Noon
15.9%
Afternoon
35.4%
Evening
29.3%
Late
6.9%

Get More Langers Data

Better understand Langers consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Langers consumers switch to?

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Why do consumers stop buying Langers products?

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Which retailers do Langers shoppers prefer to shop at?

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What motivates consumers to try Langers products?

Research the Langers Target Market

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Who actually buys Langers? Do these consumers match the intended target market of Langers?

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What motivates the target market to buy Langers?

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What other target market should Langers look at?

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Which other brands have a similar target market?

About Our Langers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.