Lansinoh Consumer Insights

Who buys Lansinoh?

A Lansinoh consumer is generally median income, Asian, and young adult age. Lansinoh consumers are more likely to purchase Lansinoh during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Lansinoh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
17.4%
Total Basket $ (median)
$57.33

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lansinoh Consumer Demographics

demographic
index
Female
99
Male
110
<24
173
25-34
226
35-44
67
45-54
23
55-64
41
65+
14
African American
71
Asian
172
Caucasian
93
Hispanic
99
demographic
index
Has Kids
105
No Kids
89
- $20k
84
$20k-40k
102
$40k-60k
106
$60k-80k
116
$80k-100k
103
$100k-125k
95
$125k +
76
No College
60
College
106
Adv. Degree
118

Understand Lansinoh Consumer Behavior

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Lansinoh Basket Affinity & Size

brand
basket affinity
Gerber 18.1x
Gerber Graduates 17.9x
Huggies 12.3x
Always 9.4x
basket size
index
Urgent Need (1-2 Items)
33
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
225

Where is Lansinoh Purchased?

channels
index
Club
4
Drug
60
Food
5
Mass
206
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.2x
Gerber 2.4x
Huggies 2.2x
Horizon Organic 1.4x

How Did They Pay?

method
index
Cash
66
Credit
93
Debit
123
Food Stamps
49

When is Lansinoh Purchased?

day of week
Sun
14.3%
Mon
13.9%
Tue
14.1%
Wed
13.2%
Thu
12.6%
Fri
15.2%
Sat
16.7%
time of day
Morning
10.7%
Noon
16.8%
Afternoon
36.6%
Evening
28.4%
Late
7.4%

About Our Lansinoh Consumer Insights

How do we know who buys Lansinoh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lansinoh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.