Larabar Consumer Insights

Who buys Larabar?

A Larabar consumer is generally very high income, Caucasian, and young adult age. Larabar consumers are more likely to purchase Larabar during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Larabar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.92
% of Basket $ (median)
7.3%
Total Basket $ (median)
$53.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Larabar Consumer Demographics

demographic
index
Female
101
Male
86
<24
88
25-34
125
35-44
105
45-54
88
55-64
50
65+
28
African American
42
Asian
62
Caucasian
109
Hispanic
69
demographic
index
Has Kids
95
No Kids
111
- $20k
63
$20k-40k
66
$40k-60k
95
$60k-80k
93
$80k-100k
113
$100k-125k
123
$125k +
154
No College
41
College
99
Adv. Degree
172

Understand Larabar Consumer Behavior

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Larabar Basket Affinity & Size

brand
basket affinity
Fresh Selections 12.4x
Almond Breeze 10.8x
Horizon Organic 9.4x
Chobani 7.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
408

Where is Larabar Purchased?

channels
index
Beauty
20
Club
59
Dollar
7
Drug
10
Food
165
Gas & Convenience
9
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Horizon Organic 1.8x
Fresh Selections 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
56
Credit
133
Debit
101
Food Stamps
34

When is Larabar Purchased?

day of week
Sun
19.0%
Mon
15.1%
Tue
12.7%
Wed
11.6%
Thu
11.9%
Fri
13.5%
Sat
16.2%
time of day
Morning
15.7%
Noon
18.3%
Afternoon
34.7%
Evening
25.7%
Late
5.7%

Get More Larabar Data

Contact us for the latest Larabar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Larabar consumers switch to?

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Why do consumers stop buying Larabar products?

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Which retailers do Larabar shoppers prefer to shop at?

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What motivates consumers to try Larabar products?

Research the Larabar Target Market

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Who actually buys Larabar? Do these consumers match the intended target market of Larabar?

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What motivates the target market to buy Larabar?

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What other target market should Larabar look at?

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Which other brands have a similar target market?

About Our Larabar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.