Larabar Consumer Insights

Who buys Larabar? A Larabar consumer is generally very high income, Caucasian, and young adult age. Larabar consumers are more likely to purchase Larabar during larger pantry stocking trips. Brands such as Fresh Selections, Almond Breeze, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Larabar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.92
% of Basket $ (median)
7.3%
Total Basket $ (median)
$53.78

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Larabar Consumer Demographics

demographic
index
Female
101
Male
86
<24
88
25-34
125
35-44
105
45-54
88
55-64
50
65+
28
African American
42
Asian
62
Caucasian
109
Hispanic
69
demographic
index
Has Kids
95
No Kids
111
- $20k
63
$20k-40k
66
$40k-60k
95
$60k-80k
93
$80k-100k
113
$100k-125k
123
$125k +
154
No College
41
College
99
Adv. Degree
172

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Larabar Basket Affinity & Size

brand
basket affinity
Fresh Selections 12.4x
Almond Breeze 10.8x
Horizon Organic 9.4x
Chobani 7.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
408

Where is Larabar Purchased?

channels
index
Beauty
20
Club
59
Dollar
7
Drug
10
Food
165
Gas & Convenience
9
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.9x
Horizon Organic 1.8x
Fresh Selections 1.6x
Sabra 1.6x

How Did They Pay?

method
index
Cash
56
Credit
133
Debit
101
Food Stamps
34

When is Larabar Purchased?

day of week
Sun
19.0%
Mon
15.1%
Tue
12.7%
Wed
11.6%
Thu
11.9%
Fri
13.5%
Sat
16.2%
time of day
Morning
15.7%
Noon
18.3%
Afternoon
34.7%
Evening
25.7%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Larabar consumers purchase?

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Why do Larabar consumers try new brands?

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Where do Larabar consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Larabar Target Market

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Who actually buys Larabar? Do these consumers match the intended target market of Larabar?

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What motivates the target market to purchase Larabar?

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What other target market should Larabar look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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