Larabar Uber Consumer Insights

Who buys Larabar Uber? A Larabar Uber consumer is generally very high income, Caucasian, and young adult age. Larabar Uber consumers are more likely to purchase Larabar Uber during larger pantry stocking trips. Brands such as Almond Breeze, Archer Farms, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Larabar Uber Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
6.3%
Total Basket $ (median)
$79.96

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Larabar Uber Consumer Demographics

demographic
index
Female
103
Male
73
<24
81
25-34
125
35-44
109
45-54
87
55-64
39
65+
30
African American
39
Asian
52
Caucasian
109
Hispanic
69
demographic
index
Has Kids
101
No Kids
98
- $20k
70
$20k-40k
61
$40k-60k
100
$60k-80k
84
$80k-100k
138
$100k-125k
116
$125k +
139
No College
39
College
104
Adv. Degree
155

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Larabar Uber Basket Affinity & Size

brand
basket affinity
Almond Breeze 7.5x
Archer Farms 7.4x
Chobani 7.3x
Jennie-O 6.8x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
449

Where is Larabar Uber Purchased?

channels
index
Beauty
4
Club
6
Dollar
7
Drug
24
Food
54
Gas & Convenience
4
Mass
174
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.3x
Horizon Organic 2.1x
Sabra 1.8x
Silk 1.7x

How Did They Pay?

method
index
Cash
72
Credit
118
Debit
103
Food Stamps
51

When is Larabar Uber Purchased?

day of week
Sun
17.4%
Mon
17.1%
Tue
11.5%
Wed
12.1%
Thu
13.0%
Fri
13.8%
Sat
15.1%
time of day
Morning
13.3%
Noon
20.0%
Afternoon
34.7%
Evening
25.5%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Larabar Uber consumers purchase?

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Why do Larabar Uber consumers try new brands?

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Where do Larabar Uber consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Larabar Uber Target Market

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Who actually buys Larabar Uber? Do these consumers match the intended target market of Larabar Uber?

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What motivates the target market to purchase Larabar Uber?

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What other target market should Larabar Uber look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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