Las Totally Awesome Consumer Insights

Who buys Las Totally Awesome?

A Las Totally Awesome consumer is generally very low income, African American, and adolescent age. Las Totally Awesome consumers are more likely to purchase Las Totally Awesome during mid to large sized trips. Brands such as Dawn, Cottonelle, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Las Totally Awesome Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
10.0%
Total Basket $ (median)
$10.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Las Totally Awesome Consumer Demographics

demographic
index
Female
98
Male
118
<24
170
25-34
99
35-44
84
45-54
102
55-64
137
65+
146
African American
281
Asian
78
Caucasian
84
Hispanic
172
demographic
index
Has Kids
92
No Kids
118
- $20k
176
$20k-40k
163
$40k-60k
109
$60k-80k
94
$80k-100k
66
$100k-125k
49
$125k +
45
No College
167
College
92
Adv. Degree
61

Understand Las Totally Awesome Consumer Behavior

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Las Totally Awesome Basket Affinity & Size

brand
basket affinity
Dawn 16.4x
Cottonelle 13.9x
Colgate 9.7x
Clorox 8.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
184

Where is Las Totally Awesome Purchased?

channels
index
Dollar
4904
Drug
19
Food
11
Gas & Convenience
73
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Hawaiian Punch 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
217
Credit
69
Debit
77
Food Stamps
60

When is Las Totally Awesome Purchased?

day of week
Sun
14.2%
Mon
13.5%
Tue
14.5%
Wed
12.8%
Thu
12.2%
Fri
14.9%
Sat
17.9%
time of day
Morning
17.9%
Noon
19.3%
Afternoon
38.4%
Evening
21.5%
Late
3.0%

About Our Las Totally Awesome Consumer Insights

How do we know who buys Las Totally Awesome? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Las Totally Awesome consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.