Las Totally Awesome Consumer Insights

Who buys Las Totally Awesome?

A Las Totally Awesome consumer is generally very low income, African American, and adolescent age. Las Totally Awesome consumers are more likely to purchase Las Totally Awesome during mid to large sized trips. Brands such as Dawn, Cottonelle, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Las Totally Awesome Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
10.0%
Total Basket $ (median)
$10.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Las Totally Awesome Consumer Demographics

demographic
index
Female
98
Male
118
<24
170
25-34
99
35-44
84
45-54
102
55-64
137
65+
146
African American
281
Asian
78
Caucasian
84
Hispanic
172
demographic
index
Has Kids
92
No Kids
118
- $20k
176
$20k-40k
163
$40k-60k
109
$60k-80k
94
$80k-100k
66
$100k-125k
49
$125k +
45
No College
167
College
92
Adv. Degree
61

Understand Las Totally Awesome Consumer Behavior

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Las Totally Awesome Basket Affinity & Size

brand
basket affinity
Dawn 16.4x
Cottonelle 13.9x
Colgate 9.7x
Clorox 8.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
184

Where is Las Totally Awesome Purchased?

channels
index
Dollar
4904
Drug
19
Food
11
Gas & Convenience
73
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Hawaiian Punch 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
217
Credit
69
Debit
77
Food Stamps
60

When is Las Totally Awesome Purchased?

day of week
Sun
14.2%
Mon
13.5%
Tue
14.5%
Wed
12.8%
Thu
12.2%
Fri
14.9%
Sat
17.9%
time of day
Morning
17.9%
Noon
19.3%
Afternoon
38.4%
Evening
21.5%
Late
3.0%

Get More Las Totally Awesome Data

Contact us for the latest Las Totally Awesome consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Las Totally Awesome consumers switch to?

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Why do consumers stop buying Las Totally Awesome products?

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Which retailers do Las Totally Awesome shoppers prefer to shop at?

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What motivates consumers to try Las Totally Awesome products?

Research the Las Totally Awesome Target Market

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Who actually buys Las Totally Awesome? Do these consumers match the intended target market of Las Totally Awesome?

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What motivates the target market to purchase Las Totally Awesome?

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What other target market should Las Totally Awesome look at?

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Which other brands have a similar target market?

About Our Las Totally Awesome Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.