Las Totally Awesome Consumer Insights

Who buys Las Totally Awesome? A Las Totally Awesome consumer is generally very low income, African American, and adolescent age. Las Totally Awesome consumers are more likely to purchase Las Totally Awesome during mid to large sized trips. Brands such as Dawn, Cottonelle, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Las Totally Awesome Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
10.0%
Total Basket $ (median)
$10.00

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Las Totally Awesome Consumer Demographics

demographic
index
Female
98
Male
118
<24
170
25-34
99
35-44
84
45-54
102
55-64
137
65+
146
African American
281
Asian
78
Caucasian
84
Hispanic
172
demographic
index
Has Kids
92
No Kids
118
- $20k
176
$20k-40k
163
$40k-60k
109
$60k-80k
94
$80k-100k
66
$100k-125k
49
$125k +
45
No College
167
College
92
Adv. Degree
61

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Las Totally Awesome Basket Affinity & Size

brand
basket affinity
Dawn 16.4x
Cottonelle 13.9x
Colgate 9.7x
Clorox 8.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
193
Pantry Stocking (21+ Items)
184

Where is Las Totally Awesome Purchased?

channels
index
Dollar
4904
Drug
19
Food
11
Gas & Convenience
73
Mass
5
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.7x
Hawaiian Punch 1.6x
Bar-S 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
217
Credit
69
Debit
77
Food Stamps
60

When is Las Totally Awesome Purchased?

day of week
Sun
14.2%
Mon
13.5%
Tue
14.5%
Wed
12.8%
Thu
12.2%
Fri
14.9%
Sat
17.9%
time of day
Morning
17.9%
Noon
19.3%
Afternoon
38.4%
Evening
21.5%
Late
3.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Las Totally Awesome consumers purchase?

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Why do Las Totally Awesome consumers try new brands?

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Where do Las Totally Awesome consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Las Totally Awesome Target Market

Arrow and target

Who actually buys Las Totally Awesome? Do these consumers match the intended target market of Las Totally Awesome?

Thought bubble

What motivates the target market to purchase Las Totally Awesome?

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What other target market should Las Totally Awesome look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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