Late July Consumer Insights

Who buys Late July? Late July consumers are generally very high income, Asian, and lower middle age. Late July consumers are more likely to purchase Late July during larger pantry stocking trips. Brands such as Perdue, Boars Head, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Late July Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$54.94

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Late July Consumer Demographics

demographic
index
Female
97
Male
127
<24
49
25-34
87
35-44
113
45-54
109
55-64
83
65+
85
African American
91
Asian
121
Caucasian
98
Hispanic
87
demographic
index
Has Kids
93
No Kids
115
- $20k
73
$20k-40k
62
$40k-60k
76
$60k-80k
94
$80k-100k
114
$100k-125k
133
$125k +
173
No College
54
College
103
Adv. Degree
138

Understand Late July Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Late July Basket Affinity & Size

brand
basket affinity
Perdue 13.9x
Boars Head 12.1x
Sabra 9.3x
Skippy 8.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
380

Where is Late July Purchased?

channels
index
Drug
1
Food
283
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.4x
Horizon Organic 2.2x
Boars Head 1.8x
Sabra 1.8x

How Did They Pay?

method
index
Cash
88
Credit
133
Debit
84
Food Stamps
43

When is Late July Purchased?

day of week
Sun
18.3%
Mon
13.8%
Tue
12.4%
Wed
13.2%
Thu
12.7%
Fri
14.5%
Sat
15.2%
time of day
Morning
14.8%
Noon
15.7%
Afternoon
34.8%
Evening
29.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Late July consumers purchase?

check mark

Why do Late July consumers try new brands?

check mark

Where do Late July consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Late July Target Market

Arrow and target

Who actually buys Late July? Do these consumers match the intended target market of Late July?

Thought bubble

What motivates the target market to purchase Late July?

magnifying glass

What other target market should Late July look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us