Late July Consumer Insights

Who buys Late July?

A Late July consumer is generally very high income, Asian, and lower middle age. Late July consumers are more likely to purchase Late July during larger pantry stocking trips. Brands such as Perdue, Boars Head, and Sabra also tend to be purchased in the same trip. See sample consumer insights data below.

Late July Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$54.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Late July Consumer Demographics

demographic
index
Female
97
Male
127
<24
49
25-34
87
35-44
113
45-54
109
55-64
83
65+
85
African American
91
Asian
121
Caucasian
98
Hispanic
87
demographic
index
Has Kids
93
No Kids
115
- $20k
73
$20k-40k
62
$40k-60k
76
$60k-80k
94
$80k-100k
114
$100k-125k
133
$125k +
173
No College
54
College
103
Adv. Degree
138

Understand Late July Consumer Behavior

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Late July Basket Affinity & Size

brand
basket affinity
Perdue 13.9x
Boars Head 12.1x
Sabra 9.3x
Skippy 8.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
380

Where is Late July Purchased?

channels
index
Drug
1
Food
283
Mass
10
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.4x
Horizon Organic 2.2x
Boars Head 1.8x
Sabra 1.8x

How Did They Pay?

method
index
Cash
88
Credit
133
Debit
84
Food Stamps
43

When is Late July Purchased?

day of week
Sun
18.3%
Mon
13.8%
Tue
12.4%
Wed
13.2%
Thu
12.7%
Fri
14.5%
Sat
15.2%
time of day
Morning
14.8%
Noon
15.7%
Afternoon
34.8%
Evening
29.2%
Late
5.5%

About Our Late July Consumer Insights

How do we know who buys Late July? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Late July consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.