Late July Organic Consumer Insights

Who buys Late July Organic? Late July Organic consumers are generally very high income, Asian, and senior age. Late July Organic consumers are more likely to purchase Late July Organic during larger pantry stocking trips. Brands such as Almond Breeze, Sabra, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Late July Organic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.89
% of Basket $ (median)
5.1%
Total Basket $ (median)
$115.06

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Late July Organic Consumer Demographics

demographic
index
Female
95
Male
147
<24
123
25-34
78
35-44
103
45-54
114
55-64
100
65+
143
African American
52
Asian
148
Caucasian
93
Hispanic
129
demographic
index
Has Kids
98
No Kids
105
- $20k
59
$20k-40k
73
$40k-60k
78
$60k-80k
85
$80k-100k
139
$100k-125k
127
$125k +
151
No College
60
College
104
Adv. Degree
128

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Late July Organic Basket Affinity & Size

brand
basket affinity
Almond Breeze 13.0x
Sabra 11.6x
Horizon Organic 11.6x
Silk 9.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
234
Pantry Stocking (21+ Items)
274

Where is Late July Organic Purchased?

channels
index
Club
722
Drug
1
Food
69
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.1x
Sabra 1.9x
Horizon Organic 1.7x
Boars Head 1.7x

How Did They Pay?

method
index
Cash
59
Credit
144
Debit
91
Food Stamps
40

When is Late July Organic Purchased?

day of week
Sun
17.0%
Mon
12.1%
Tue
12.6%
Wed
11.9%
Thu
15.1%
Fri
15.4%
Sat
15.9%
time of day
Morning
8.5%
Noon
22.2%
Afternoon
42.7%
Evening
24.4%
Late
2.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Late July Organic consumers purchase?

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Why do Late July Organic consumers try new brands?

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Where do Late July Organic consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Late July Organic Target Market

Arrow and target

Who actually buys Late July Organic? Do these consumers match the intended target market of Late July Organic?

Thought bubble

What motivates the target market to purchase Late July Organic?

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What other target market should Late July Organic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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