Laughing Cow Consumer Insights

Who buys Laughing Cow? Laughing Cow consumers are generally very high income, Asian, and lower middle age. Laughing Cow consumers are more likely to purchase Laughing Cow during larger pantry stocking trips. Brands such as Sabra, Yoplait Go-Gurt, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Laughing Cow Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.89
% of Basket $ (median)
5.6%
Total Basket $ (median)
$86.85

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Laughing Cow Consumer Demographics

demographic
index
Female
100
Male
97
<24
79
25-34
86
35-44
108
45-54
104
55-64
98
65+
108
African American
47
Asian
106
Caucasian
103
Hispanic
88
demographic
index
Has Kids
102
No Kids
95
- $20k
73
$20k-40k
73
$40k-60k
89
$60k-80k
97
$80k-100k
107
$100k-125k
123
$125k +
147
No College
66
College
102
Adv. Degree
132

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Laughing Cow Basket Affinity & Size

brand
basket affinity
Sabra 5.9x
Yoplait Go-Gurt 4.4x
Dannon Danimals 4.3x
Taylor Farms 4.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
445

Where is Laughing Cow Purchased?

channels
index
Club
344
Dollar
1
Drug
14
Food
113
Gas & Convenience
12
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.4x
Nabisco Triscuit 1.3x
Taylor Farms 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
69
Credit
114
Debit
106
Food Stamps
86

When is Laughing Cow Purchased?

day of week
Sun
19.2%
Mon
13.4%
Tue
12.1%
Wed
11.6%
Thu
11.5%
Fri
14.3%
Sat
17.9%
time of day
Morning
12.9%
Noon
19.8%
Afternoon
37.0%
Evening
26.4%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Laughing Cow consumers purchase?

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Why do Laughing Cow consumers try new brands?

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Where do Laughing Cow consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Laughing Cow Target Market

Arrow and target

Who actually buys Laughing Cow? Do these consumers match the intended target market of Laughing Cow?

Thought bubble

What motivates the target market to purchase Laughing Cow?

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What other target market should Laughing Cow look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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