Laughing Cow Consumer Insights

Who buys Laughing Cow?

A Laughing Cow consumer is generally very high income, Asian, and lower middle age. Laughing Cow consumers are more likely to purchase Laughing Cow during larger pantry stocking trips. Brands such as Sabra, Yoplait Go-Gurt, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Laughing Cow Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.89
% of Basket $ (median)
5.6%
Total Basket $ (median)
$86.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Laughing Cow Consumer Demographics

demographic
index
Female
100
Male
97
<24
79
25-34
86
35-44
108
45-54
104
55-64
98
65+
108
African American
47
Asian
106
Caucasian
103
Hispanic
88
demographic
index
Has Kids
102
No Kids
95
- $20k
73
$20k-40k
73
$40k-60k
89
$60k-80k
97
$80k-100k
107
$100k-125k
123
$125k +
147
No College
66
College
102
Adv. Degree
132

Understand Laughing Cow Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Laughing Cow Basket Affinity & Size

brand
basket affinity
Sabra 5.9x
Yoplait Go-Gurt 4.4x
Dannon Danimals 4.3x
Taylor Farms 4.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
445

Where is Laughing Cow Purchased?

channels
index
Club
344
Dollar
1
Drug
14
Food
113
Gas & Convenience
12
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.4x
Nabisco Triscuit 1.3x
Taylor Farms 1.3x
Horizon Organic 1.3x

How Did They Pay?

method
index
Cash
69
Credit
114
Debit
106
Food Stamps
86

When is Laughing Cow Purchased?

day of week
Sun
19.2%
Mon
13.4%
Tue
12.1%
Wed
11.6%
Thu
11.5%
Fri
14.3%
Sat
17.9%
time of day
Morning
12.9%
Noon
19.8%
Afternoon
37.0%
Evening
26.4%
Late
4.0%

About Our Laughing Cow Consumer Insights

How do we know who buys Laughing Cow? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Laughing Cow consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.