Laura Scudders Consumer Insights

Who buys Laura Scudders?

A Laura Scudders consumer is generally very high income, Hispanic, and older age. Laura Scudders consumers are more likely to purchase Laura Scudders during larger pantry stocking trips. Brands such as Lays Wavy, Ruffles, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Laura Scudders Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.13

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Laura Scudders Consumer Demographics

demographic
index
Female
100
Male
102
<24
66
25-34
101
35-44
88
45-54
109
55-64
140
65+
116
African American
30
Asian
151
Caucasian
78
Hispanic
233
demographic
index
Has Kids
97
No Kids
106
- $20k
86
$20k-40k
103
$40k-60k
87
$60k-80k
97
$80k-100k
88
$100k-125k
116
$125k +
129
No College
90
College
102
Adv. Degree
102

Understand Laura Scudders Consumer Behavior

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Laura Scudders Basket Affinity & Size

brand
basket affinity
Lays Wavy 16.2x
Ruffles 14.5x
Oroweat 10.5x
Fresh Selections 7.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
406

Where is Laura Scudders Purchased?

channels
index
Dollar
26
Drug
1
Food
165
Gas & Convenience
7
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Taylor Farms 1.9x
Jennie-O 1.9x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
129
Credit
70
Debit
103
Food Stamps
194

When is Laura Scudders Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.0%
Wed
12.2%
Thu
10.7%
Fri
14.7%
Sat
18.6%
time of day
Morning
15.0%
Noon
15.6%
Afternoon
32.6%
Evening
29.9%
Late
6.9%

Get More Laura Scudders Data

Contact us for the latest Laura Scudders consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Laura Scudders consumers switch to?

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Why do consumers stop buying Laura Scudders products?

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Which retailers do Laura Scudders shoppers prefer to shop at?

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What motivates consumers to try Laura Scudders products?

Research the Laura Scudders Target Market

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Who actually buys Laura Scudders? Do these consumers match the intended target market of Laura Scudders?

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What motivates the target market to purchase Laura Scudders?

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What other target market should Laura Scudders look at?

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Which other brands have a similar target market?

About Our Laura Scudders Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.