Laura Scudders Consumer Insights

Who buys Laura Scudders? A Laura Scudders consumer is generally very high income, Hispanic, and older age. Laura Scudders consumers are more likely to purchase Laura Scudders during larger pantry stocking trips. Brands such as Lays Wavy, Ruffles, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Laura Scudders Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.96
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.13

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Laura Scudders Consumer Demographics

demographic
index
Female
100
Male
102
<24
66
25-34
101
35-44
88
45-54
109
55-64
140
65+
116
African American
30
Asian
151
Caucasian
78
Hispanic
233
demographic
index
Has Kids
97
No Kids
106
- $20k
86
$20k-40k
103
$40k-60k
87
$60k-80k
97
$80k-100k
88
$100k-125k
116
$125k +
129
No College
90
College
102
Adv. Degree
102

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Laura Scudders Basket Affinity & Size

brand
basket affinity
Lays Wavy 16.2x
Ruffles 14.5x
Oroweat 10.5x
Fresh Selections 7.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
406

Where is Laura Scudders Purchased?

channels
index
Dollar
26
Drug
1
Food
165
Gas & Convenience
7
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.2x
Taylor Farms 1.9x
Jennie-O 1.9x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
129
Credit
70
Debit
103
Food Stamps
194

When is Laura Scudders Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.0%
Wed
12.2%
Thu
10.7%
Fri
14.7%
Sat
18.6%
time of day
Morning
15.0%
Noon
15.6%
Afternoon
32.6%
Evening
29.9%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Laura Scudders consumers purchase?

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Why do Laura Scudders consumers try new brands?

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Where do Laura Scudders consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Laura Scudders Target Market

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Who actually buys Laura Scudders? Do these consumers match the intended target market of Laura Scudders?

Thought bubble

What motivates the target market to purchase Laura Scudders?

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What other target market should Laura Scudders look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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