Lawry's Consumer Insights

Who buys Lawry's?

A Lawry's consumer is generally very low income, African American, and senior age. Lawry's consumers are more likely to purchase Lawry's during larger pantry stocking trips. Brands such as Mccormick, Sweet Baby Ray's, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

Lawry's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.5%
Total Basket $ (median)
$70.86

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lawry's Consumer Demographics

demographic
index
Female
100
Male
98
<24
96
25-34
102
35-44
97
45-54
100
55-64
105
65+
112
African American
220
Asian
99
Caucasian
90
Hispanic
125
demographic
index
Has Kids
101
No Kids
99
- $20k
108
$20k-40k
103
$40k-60k
98
$60k-80k
94
$80k-100k
97
$100k-125k
103
$125k +
103
No College
102
College
102
Adv. Degree
88

Understand Lawry's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lawry's Basket Affinity & Size

brand
basket affinity
Mccormick 5.5x
Sweet Baby Ray's 4.9x
Mission (Foods) 3.9x
Vlasic 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
477

Where is Lawry's Purchased?

channels
index
Beauty
2
Club
145
Dollar
22
Drug
24
Food
168
Gas & Convenience
7
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
King's Hawaiian 1.3x
Taylor Farms 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
121
Credit
81
Debit
99
Food Stamps
183

When is Lawry's Purchased?

day of week
Sun
18.9%
Mon
13.6%
Tue
12.2%
Wed
11.4%
Thu
11.7%
Fri
13.9%
Sat
18.3%
time of day
Morning
14.0%
Noon
18.0%
Afternoon
36.8%
Evening
26.3%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lawry's consumers purchase?

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Why do Lawry's consumers try new brands?

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Where do Lawry's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lawry's Target Market

Arrow and target

Who actually buys Lawry's? Do these consumers match the intended target market of Lawry's?

Thought bubble

What motivates the target market to purchase Lawry's?

magnifying glass

What other target market should Lawry's look at?

venn diagram

Which other brands have a similar target market?

About Our Lawry's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.