Lawry's Consumer Insights

Who buys Lawry's?

A Lawry's consumer is generally very low income, African American, and senior age. Lawry's consumers are more likely to purchase Lawry's during larger pantry stocking trips. Brands such as Mccormick, Sweet Baby Ray's, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Lawry's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.5%
Total Basket $ (median)
$70.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lawry's Consumer Demographics

demographic
index
Female
100
Male
98
<24
96
25-34
102
35-44
97
45-54
100
55-64
105
65+
112
African American
220
Asian
99
Caucasian
90
Hispanic
125
demographic
index
Has Kids
101
No Kids
99
- $20k
108
$20k-40k
103
$40k-60k
98
$60k-80k
94
$80k-100k
97
$100k-125k
103
$125k +
103
No College
102
College
102
Adv. Degree
88

Understand Lawry's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lawry's Basket Affinity & Size

brand
basket affinity
Mccormick 5.5x
Sweet Baby Ray's 4.9x
Mission (Foods) 3.9x
Vlasic 3.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
477

Where is Lawry's Purchased?

channels
index
Beauty
2
Club
145
Dollar
22
Drug
24
Food
168
Gas & Convenience
7
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
King's Hawaiian 1.3x
Taylor Farms 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
121
Credit
81
Debit
99
Food Stamps
183

When is Lawry's Purchased?

day of week
Sun
18.9%
Mon
13.6%
Tue
12.2%
Wed
11.4%
Thu
11.7%
Fri
13.9%
Sat
18.3%
time of day
Morning
14.0%
Noon
18.0%
Afternoon
36.8%
Evening
26.3%
Late
4.9%

About Our Lawry's Consumer Insights

How do we know who buys Lawry's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lawry's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.