Lays Consumer Insights

Who buys Lays? A Lays consumer is generally lower income, African American, and senior age. Lays consumers are more likely to purchase Lays during larger pantry stocking trips. Brands such as Doritos, Ruffles, and Cheetos also tend to be purchased in the same trip. Sample consumer insights data below.

Lays Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$44.98

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lays Consumer Demographics

demographic
index
Female
100
Male
97
<24
100
25-34
85
35-44
98
45-54
115
55-64
115
65+
118
African American
123
Asian
95
Caucasian
100
Hispanic
92
demographic
index
Has Kids
100
No Kids
101
- $20k
104
$20k-40k
105
$40k-60k
104
$60k-80k
104
$80k-100k
98
$100k-125k
92
$125k +
88
No College
112
College
99
Adv. Degree
90

Understand Lays Consumer Behavior

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Lays Basket Affinity & Size

brand
basket affinity
Doritos 4.7x
Ruffles 4.5x
Cheetos 4.3x
Fritos 4.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
345

Where is Lays Purchased?

channels
index
Beauty
1
Club
76
Dollar
174
Drug
62
Food
143
Gas & Convenience
90
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Diet Pepsi 1.1x
Ore-Ida 1.1x
Red Bull 1.1x

How Did They Pay?

method
index
Cash
112
Credit
92
Debit
99
Food Stamps
130

When is Lays Purchased?

day of week
Sun
17.1%
Mon
12.5%
Tue
11.6%
Wed
11.9%
Thu
12.3%
Fri
16.0%
Sat
18.6%
time of day
Morning
13.9%
Noon
17.3%
Afternoon
34.8%
Evening
28.0%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lays consumers purchase?

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Why do Lays consumers try new brands?

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Where do Lays consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lays Target Market

Arrow and target

Who actually buys Lays? Do these consumers match the intended target market of Lays?

Thought bubble

What motivates the target market to purchase Lays?

magnifying glass

What other target market should Lays look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us