Lays Consumer Insights

Who buys Lays?

A Lays consumer is generally lower income, African American, and senior age. Lays consumers are more likely to purchase Lays during larger pantry stocking trips. Brands such as Doritos, Ruffles, and Cheetos also tend to be purchased in the same trip. See sample consumer insights data below.

Lays Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$44.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lays Consumer Demographics

demographic
index
Female
100
Male
97
<24
100
25-34
85
35-44
98
45-54
115
55-64
115
65+
118
African American
123
Asian
95
Caucasian
100
Hispanic
92
demographic
index
Has Kids
100
No Kids
101
- $20k
104
$20k-40k
105
$40k-60k
104
$60k-80k
104
$80k-100k
98
$100k-125k
92
$125k +
88
No College
112
College
99
Adv. Degree
90

Understand Lays Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lays Basket Affinity & Size

brand
basket affinity
Doritos 4.7x
Ruffles 4.5x
Cheetos 4.3x
Fritos 4.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
345

Where is Lays Purchased?

channels
index
Beauty
1
Club
76
Dollar
174
Drug
62
Food
143
Gas & Convenience
90
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Diet Pepsi 1.1x
Ore-Ida 1.1x
Red Bull 1.1x

How Did They Pay?

method
index
Cash
112
Credit
92
Debit
99
Food Stamps
130

When is Lays Purchased?

day of week
Sun
17.1%
Mon
12.5%
Tue
11.6%
Wed
11.9%
Thu
12.3%
Fri
16.0%
Sat
18.6%
time of day
Morning
13.9%
Noon
17.3%
Afternoon
34.8%
Evening
28.0%
Late
5.9%

Get More Lays Data

Contact us for the latest Lays consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lays consumers switch to?

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Why do consumers stop buying Lays products?

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Which retailers do Lays shoppers prefer to shop at?

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What motivates consumers to try Lays products?

Research the Lays Target Market

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Who actually buys Lays? Do these consumers match the intended target market of Lays?

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What motivates the target market to buy Lays?

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What other target market should Lays look at?

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Which other brands have a similar target market?

About Our Lays Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.