Lay's Kettle Cooked Consumer Insights

Who buys Lay's Kettle Cooked? Lay's Kettle Cooked consumers are generally very high income, Asian, and senior age. Lay's Kettle Cooked consumers are more likely to purchase Lay's Kettle Cooked during larger pantry stocking trips. Brands such as Lays Wavy, Fritos, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Lay's Kettle Cooked Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.03

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  • Recent demographic data

Lay's Kettle Cooked Consumer Demographics

demographic
index
Female
98
Male
119
<24
116
25-34
98
35-44
94
45-54
108
55-64
102
65+
129
African American
113
Asian
162
Caucasian
92
Hispanic
104
demographic
index
Has Kids
93
No Kids
117
- $20k
105
$20k-40k
98
$40k-60k
94
$60k-80k
100
$80k-100k
99
$100k-125k
99
$125k +
113
No College
88
College
102
Adv. Degree
103

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Lay's Kettle Cooked Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.6x
Fritos 3.6x
Snyders Of Hanover 3.6x
Tostitos 3.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
359

Where is Lay's Kettle Cooked Purchased?

channels
index
Beauty
1
Club
25
Dollar
55
Drug
51
Food
166
Gas & Convenience
89
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.4x
Nabisco Triscuit 1.3x
King's Hawaiian 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
113
Credit
97
Debit
98
Food Stamps
97

When is Lay's Kettle Cooked Purchased?

day of week
Sun
18.2%
Mon
13.3%
Tue
11.9%
Wed
11.9%
Thu
11.7%
Fri
15.9%
Sat
17.1%
time of day
Morning
13.2%
Noon
16.7%
Afternoon
33.8%
Evening
29.5%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lay's Kettle Cooked consumers purchase?

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Why do Lay's Kettle Cooked consumers try new brands?

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Where do Lay's Kettle Cooked consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lay's Kettle Cooked Target Market

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Who actually buys Lay's Kettle Cooked? Do these consumers match the intended target market of Lay's Kettle Cooked?

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What motivates the target market to purchase Lay's Kettle Cooked?

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What other target market should Lay's Kettle Cooked look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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