Lay's Kettle Cooked Consumer Insights

Who buys Lay's Kettle Cooked?

A Lay's Kettle Cooked consumer is generally very high income, Asian, and senior age. Lay's Kettle Cooked consumers are more likely to purchase Lay's Kettle Cooked during larger pantry stocking trips. Brands such as Lays Wavy, Fritos, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Lay's Kettle Cooked Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.03

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lay's Kettle Cooked Consumer Demographics

demographic
index
Female
98
Male
119
<24
116
25-34
98
35-44
94
45-54
108
55-64
102
65+
129
African American
113
Asian
162
Caucasian
92
Hispanic
104
demographic
index
Has Kids
93
No Kids
117
- $20k
105
$20k-40k
98
$40k-60k
94
$60k-80k
100
$80k-100k
99
$100k-125k
99
$125k +
113
No College
88
College
102
Adv. Degree
103

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Lay's Kettle Cooked Basket Affinity & Size

brand
basket affinity
Lays Wavy 5.6x
Fritos 3.6x
Snyders Of Hanover 3.6x
Tostitos 3.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
359

Where is Lay's Kettle Cooked Purchased?

channels
index
Beauty
1
Club
25
Dollar
55
Drug
51
Food
166
Gas & Convenience
89
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.4x
Nabisco Triscuit 1.3x
King's Hawaiian 1.3x
Bertolli 1.3x

How Did They Pay?

method
index
Cash
113
Credit
97
Debit
98
Food Stamps
97

When is Lay's Kettle Cooked Purchased?

day of week
Sun
18.2%
Mon
13.3%
Tue
11.9%
Wed
11.9%
Thu
11.7%
Fri
15.9%
Sat
17.1%
time of day
Morning
13.2%
Noon
16.7%
Afternoon
33.8%
Evening
29.5%
Late
6.9%

Get More Lay's Kettle Cooked Data

Contact us for the latest Lay's Kettle Cooked consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lay's Kettle Cooked consumers switch to?

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Why do consumers stop buying Lay's Kettle Cooked products?

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Which retailers do Lay's Kettle Cooked shoppers prefer to shop at?

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What motivates consumers to try Lay's Kettle Cooked products?

Research the Lay's Kettle Cooked Target Market

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Who actually buys Lay's Kettle Cooked? Do these consumers match the intended target market of Lay's Kettle Cooked?

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What motivates the target market to buy Lay's Kettle Cooked?

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What other target market should Lay's Kettle Cooked look at?

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Which other brands have a similar target market?

About Our Lay's Kettle Cooked Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.