Lays Natural Consumer Insights

Who buys Lays Natural?

A Lays Natural consumer is generally very high income, African American, and senior age. Lays Natural consumers are more likely to purchase Lays Natural during larger pantry stocking trips. Brands such as Archer Farms, Lays Wavy, and Capri Sun also tend to be purchased in the same trip. See sample consumer insights data below.

Lays Natural Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.1%
Total Basket $ (median)
$61.74

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lays Natural Consumer Demographics

demographic
index
Female
98
Male
116
<24
53
25-34
65
35-44
103
45-54
133
55-64
119
65+
150
African American
197
Asian
80
Caucasian
97
Hispanic
92
demographic
index
Has Kids
106
No Kids
86
- $20k
90
$20k-40k
99
$40k-60k
83
$60k-80k
114
$80k-100k
104
$100k-125k
90
$125k +
119
No College
99
College
98
Adv. Degree
109

Understand Lays Natural Consumer Behavior

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Lays Natural Basket Affinity & Size

brand
basket affinity
Archer Farms 15.1x
Lays Wavy 10.6x
Capri Sun 7.5x
Cheetos 6.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
345

Where is Lays Natural Purchased?

channels
index
Club
554
Dollar
12
Drug
3
Food
26
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.7x
Taylor Farms 1.5x
General Mills Lucky Charms 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
70
Credit
92
Debit
124
Food Stamps
91

When is Lays Natural Purchased?

day of week
Sun
12.1%
Mon
11.9%
Tue
14.5%
Wed
13.5%
Thu
14.6%
Fri
17.3%
Sat
16.1%
time of day
Morning
19.9%
Noon
21.8%
Afternoon
31.7%
Evening
24.6%
Late
2.1%

About Our Lays Natural Consumer Insights

How do we know who buys Lays Natural? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lays Natural consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.