Lays Natural Consumer Insights

Who buys Lays Natural? A Lays Natural consumer is generally very high income, African American, and senior age. Lays Natural consumers are more likely to purchase Lays Natural during larger pantry stocking trips. Brands such as Archer Farms, Lays Wavy, and Capri Sun also tend to be purchased in the same trip. Sample consumer insights data below.

Lays Natural Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.1%
Total Basket $ (median)
$61.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lays Natural Consumer Demographics

demographic
index
Female
98
Male
116
<24
53
25-34
65
35-44
103
45-54
133
55-64
119
65+
150
African American
197
Asian
80
Caucasian
97
Hispanic
92
demographic
index
Has Kids
106
No Kids
86
- $20k
90
$20k-40k
99
$40k-60k
83
$60k-80k
114
$80k-100k
104
$100k-125k
90
$125k +
119
No College
99
College
98
Adv. Degree
109

Understand Lays Natural Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lays Natural Basket Affinity & Size

brand
basket affinity
Archer Farms 15.1x
Lays Wavy 10.6x
Capri Sun 7.5x
Cheetos 6.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
181
Pantry Stocking (21+ Items)
345

Where is Lays Natural Purchased?

channels
index
Club
554
Dollar
12
Drug
3
Food
26
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Archer Farms 1.7x
Taylor Farms 1.5x
General Mills Lucky Charms 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
70
Credit
92
Debit
124
Food Stamps
91

When is Lays Natural Purchased?

day of week
Sun
12.1%
Mon
11.9%
Tue
14.5%
Wed
13.5%
Thu
14.6%
Fri
17.3%
Sat
16.1%
time of day
Morning
19.9%
Noon
21.8%
Afternoon
31.7%
Evening
24.6%
Late
2.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Lays Natural consumers purchase?

check mark

Why do Lays Natural consumers try new brands?

check mark

Where do Lays Natural consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lays Natural Target Market

Arrow and target

Who actually buys Lays Natural? Do these consumers match the intended target market of Lays Natural?

Thought bubble

What motivates the target market to purchase Lays Natural?

magnifying glass

What other target market should Lays Natural look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us