Lay's Singles Consumer Insights

Who buys Lay's Singles?

A Lay's Singles consumer is generally very high income, African American, and senior age. Lay's Singles consumers are more likely to purchase Lay's Singles during larger pantry stocking trips. Brands such as Doritos, Cheetos, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. See sample consumer insights data below.

Lay's Singles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.4%
Total Basket $ (median)
$67.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lay's Singles Consumer Demographics

demographic
index
Female
101
Male
90
<24
96
25-34
61
35-44
110
45-54
121
55-64
118
65+
131
African American
233
Asian
57
Caucasian
94
Hispanic
127
demographic
index
Has Kids
109
No Kids
81
- $20k
99
$20k-40k
94
$40k-60k
98
$60k-80k
104
$80k-100k
95
$100k-125k
91
$125k +
120
No College
99
College
99
Adv. Degree
104

Understand Lay's Singles Consumer Behavior

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Lay's Singles Basket Affinity & Size

brand
basket affinity
Doritos 5.4x
Cheetos 5.3x
Kelloggs Frosted Flakes 4.7x
Blue Bonnet 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
467

Where is Lay's Singles Purchased?

channels
index
Dollar
0
Drug
21
Food
81
Gas & Convenience
288
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Sunny Meadow 1.6x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
104
Credit
94
Debit
103
Food Stamps
126

When is Lay's Singles Purchased?

day of week
Sun
20.7%
Mon
13.3%
Tue
11.3%
Wed
12.4%
Thu
11.5%
Fri
14.7%
Sat
16.0%
time of day
Morning
20.7%
Noon
17.1%
Afternoon
31.7%
Evening
23.3%
Late
7.2%

About Our Lay's Singles Consumer Insights

How do we know who buys Lay's Singles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lay's Singles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.