Lay's Stax Consumer Insights

Who buys Lay's Stax?

A Lay's Stax consumer is generally lower income, African American, and adolescent age. Lay's Stax consumers are more likely to purchase Lay's Stax during larger pantry stocking trips. Brands such as Pringles, Armour, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Lay's Stax Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.42
% of Basket $ (median)
4.1%
Total Basket $ (median)
$34.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lay's Stax Consumer Demographics

demographic
index
Female
99
Male
112
<24
121
25-34
89
35-44
105
45-54
105
55-64
98
65+
88
African American
120
Asian
93
Caucasian
104
Hispanic
68
demographic
index
Has Kids
103
No Kids
92
- $20k
106
$20k-40k
120
$40k-60k
112
$60k-80k
100
$80k-100k
94
$100k-125k
86
$125k +
69
No College
121
College
99
Adv. Degree
79

Understand Lay's Stax Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lay's Stax Basket Affinity & Size

brand
basket affinity
Pringles 5.7x
Armour 5.4x
Totino's Party Pizza 5.1x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
382

Where is Lay's Stax Purchased?

channels
index
Club
1
Dollar
610
Drug
62
Food
81
Gas & Convenience
36
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Totino's Party Pizza 1.5x
Diet Mountain Dew 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
133
Credit
83
Debit
96
Food Stamps
136

When is Lay's Stax Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.7%
Wed
11.9%
Thu
13.5%
Fri
16.2%
Sat
17.3%
time of day
Morning
16.4%
Noon
16.9%
Afternoon
33.0%
Evening
26.8%
Late
6.9%

Get More Lay's Stax Data

Contact us for the latest Lay's Stax consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Lay's Stax consumers switch to?

Stop sign

Why do consumers stop buying Lay's Stax products?

Store front

Which retailers do Lay's Stax shoppers prefer to shop at?

Sale sign

What motivates consumers to try Lay's Stax products?

Research the Lay's Stax Target Market

Arrow and target

Who actually buys Lay's Stax? Do these consumers match the intended target market of Lay's Stax?

Thought bubble

What motivates the target market to buy Lay's Stax?

Magnifying glass

What other target market should Lay's Stax look at?

Venn diagram

Which other brands have a similar target market?

About Our Lay's Stax Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.