Lay's Stax Consumer Insights

Who buys Lay's Stax? A Lay's Stax consumer is generally lower income, African American, and adolescent age. Lay's Stax consumers are more likely to purchase Lay's Stax during larger pantry stocking trips. Brands such as Pringles, Armour, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Lay's Stax Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.42
% of Basket $ (median)
4.1%
Total Basket $ (median)
$34.73

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lay's Stax Consumer Demographics

demographic
index
Female
99
Male
112
<24
121
25-34
89
35-44
105
45-54
105
55-64
98
65+
88
African American
120
Asian
93
Caucasian
104
Hispanic
68
demographic
index
Has Kids
103
No Kids
92
- $20k
106
$20k-40k
120
$40k-60k
112
$60k-80k
100
$80k-100k
94
$100k-125k
86
$125k +
69
No College
121
College
99
Adv. Degree
79

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Lay's Stax Basket Affinity & Size

brand
basket affinity
Pringles 5.7x
Armour 5.4x
Totino's Party Pizza 5.1x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
382

Where is Lay's Stax Purchased?

channels
index
Club
1
Dollar
610
Drug
62
Food
81
Gas & Convenience
36
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Totino's Party Pizza 1.5x
Diet Mountain Dew 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
133
Credit
83
Debit
96
Food Stamps
136

When is Lay's Stax Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.7%
Wed
11.9%
Thu
13.5%
Fri
16.2%
Sat
17.3%
time of day
Morning
16.4%
Noon
16.9%
Afternoon
33.0%
Evening
26.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lay's Stax consumers purchase?

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Why do Lay's Stax consumers try new brands?

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Where do Lay's Stax consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lay's Stax Target Market

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Who actually buys Lay's Stax? Do these consumers match the intended target market of Lay's Stax?

Thought bubble

What motivates the target market to purchase Lay's Stax?

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What other target market should Lay's Stax look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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