Lay's Stax Consumer Insights

Who buys Lay's Stax?

A Lay's Stax consumer is generally lower income, African American, and adolescent age. Lay's Stax consumers are more likely to purchase Lay's Stax during larger pantry stocking trips. Brands such as Pringles, Armour, and Totino's Party Pizza also tend to be purchased in the same trip. See sample consumer insights data below.

Lay's Stax Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.42
% of Basket $ (median)
4.1%
Total Basket $ (median)
$34.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lay's Stax Consumer Demographics

demographic
index
Female
99
Male
112
<24
121
25-34
89
35-44
105
45-54
105
55-64
98
65+
88
African American
120
Asian
93
Caucasian
104
Hispanic
68
demographic
index
Has Kids
103
No Kids
92
- $20k
106
$20k-40k
120
$40k-60k
112
$60k-80k
100
$80k-100k
94
$100k-125k
86
$125k +
69
No College
121
College
99
Adv. Degree
79

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Lay's Stax Basket Affinity & Size

brand
basket affinity
Pringles 5.7x
Armour 5.4x
Totino's Party Pizza 5.1x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
382

Where is Lay's Stax Purchased?

channels
index
Club
1
Dollar
610
Drug
62
Food
81
Gas & Convenience
36
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Totino's Party Pizza 1.5x
Diet Mountain Dew 1.5x
Monster Energy 1.4x

How Did They Pay?

method
index
Cash
133
Credit
83
Debit
96
Food Stamps
136

When is Lay's Stax Purchased?

day of week
Sun
16.0%
Mon
12.5%
Tue
12.7%
Wed
11.9%
Thu
13.5%
Fri
16.2%
Sat
17.3%
time of day
Morning
16.4%
Noon
16.9%
Afternoon
33.0%
Evening
26.8%
Late
6.9%

About Our Lay's Stax Consumer Insights

How do we know who buys Lay's Stax? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lay's Stax consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.