Lays Wavy Consumer Insights

Who buys Lays Wavy?

A Lays Wavy consumer is generally median income, Caucasian, and older age. Lays Wavy consumers are more likely to purchase Lays Wavy during larger pantry stocking trips. Brands such as Tostitos, Tostitos Scoops, and Fritos also tend to be purchased in the same trip. See sample consumer insights data below.

Lays Wavy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lays Wavy Consumer Demographics

demographic
index
Female
101
Male
92
<24
88
25-34
81
35-44
97
45-54
121
55-64
124
65+
118
African American
92
Asian
76
Caucasian
106
Hispanic
73
demographic
index
Has Kids
98
No Kids
104
- $20k
86
$20k-40k
101
$40k-60k
103
$60k-80k
106
$80k-100k
105
$100k-125k
99
$125k +
89
No College
109
College
99
Adv. Degree
93

Understand Lays Wavy Consumer Behavior

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Lays Wavy Basket Affinity & Size

brand
basket affinity
Tostitos 4.6x
Tostitos Scoops 4.3x
Fritos 3.9x
Doritos 3.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
380

Where is Lays Wavy Purchased?

channels
index
Club
37
Dollar
161
Drug
50
Food
174
Gas & Convenience
44
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ruffles 1.3x
Bud Light 1.3x
Fritos 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
100
Food Stamps
115

When is Lays Wavy Purchased?

day of week
Sun
17.9%
Mon
11.9%
Tue
11.0%
Wed
11.8%
Thu
11.8%
Fri
16.0%
Sat
19.7%
time of day
Morning
13.5%
Noon
17.1%
Afternoon
35.4%
Evening
28.3%
Late
5.8%

Get More Lays Wavy Data

Contact us for the latest Lays Wavy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lays Wavy consumers switch to?

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Why do consumers stop buying Lays Wavy products?

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Which retailers do Lays Wavy shoppers prefer to shop at?

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What motivates consumers to try Lays Wavy products?

Research the Lays Wavy Target Market

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Who actually buys Lays Wavy? Do these consumers match the intended target market of Lays Wavy?

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What motivates the target market to buy Lays Wavy?

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What other target market should Lays Wavy look at?

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Which other brands have a similar target market?

About Our Lays Wavy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.