Lays Wavy Consumer Insights

Who buys Lays Wavy?

A Lays Wavy consumer is generally median income, Caucasian, and older age. Lays Wavy consumers are more likely to purchase Lays Wavy during larger pantry stocking trips. Brands such as Tostitos, Tostitos Scoops, and Fritos also tend to be purchased in the same trip. Sample consumer insights data below.

Lays Wavy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$51.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lays Wavy Consumer Demographics

demographic
index
Female
101
Male
92
<24
88
25-34
81
35-44
97
45-54
121
55-64
124
65+
118
African American
92
Asian
76
Caucasian
106
Hispanic
73
demographic
index
Has Kids
98
No Kids
104
- $20k
86
$20k-40k
101
$40k-60k
103
$60k-80k
106
$80k-100k
105
$100k-125k
99
$125k +
89
No College
109
College
99
Adv. Degree
93

Understand Lays Wavy Consumer Behavior

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Lays Wavy Basket Affinity & Size

brand
basket affinity
Tostitos 4.6x
Tostitos Scoops 4.3x
Fritos 3.9x
Doritos 3.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
380

Where is Lays Wavy Purchased?

channels
index
Club
37
Dollar
161
Drug
50
Food
174
Gas & Convenience
44
Mass
67
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ruffles 1.3x
Bud Light 1.3x
Fritos 1.3x
Totino's Pizza Rolls 1.3x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
100
Food Stamps
115

When is Lays Wavy Purchased?

day of week
Sun
17.9%
Mon
11.9%
Tue
11.0%
Wed
11.8%
Thu
11.8%
Fri
16.0%
Sat
19.7%
time of day
Morning
13.5%
Noon
17.1%
Afternoon
35.4%
Evening
28.3%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lays Wavy consumers purchase?

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Why do Lays Wavy consumers try new brands?

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Where do Lays Wavy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lays Wavy Target Market

Arrow and target

Who actually buys Lays Wavy? Do these consumers match the intended target market of Lays Wavy?

Thought bubble

What motivates the target market to purchase Lays Wavy?

magnifying glass

What other target market should Lays Wavy look at?

venn diagram

Which other brands have a similar target market?

About Our Lays Wavy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.