Lea & Perrins Consumer Insights

Who buys Lea & Perrins?

A Lea & Perrins consumer is generally very high income, Caucasian, and older age. Lea & Perrins consumers are more likely to purchase Lea & Perrins during larger pantry stocking trips. Brands such as French's, Heinz, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Lea & Perrins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$95.65

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lea & Perrins Consumer Demographics

demographic
index
Female
99
Male
106
<24
71
25-34
100
35-44
94
45-54
107
55-64
116
65+
115
African American
68
Asian
95
Caucasian
104
Hispanic
89
demographic
index
Has Kids
96
No Kids
110
- $20k
82
$20k-40k
79
$40k-60k
96
$60k-80k
103
$80k-100k
101
$100k-125k
113
$125k +
128
No College
82
College
105
Adv. Degree
99

Understand Lea & Perrins Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lea & Perrins Basket Affinity & Size

brand
basket affinity
French's 6.7x
Heinz 6.6x
Swanson 5.4x
Sweet Baby Ray's 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
459

Where is Lea & Perrins Purchased?

channels
index
Club
284
Dollar
1
Drug
16
Food
99
Gas & Convenience
5
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Boars Head 1.4x
Oroweat 1.4x
Swanson 1.4x

How Did They Pay?

method
index
Cash
88
Credit
100
Debit
107
Food Stamps
112

When is Lea & Perrins Purchased?

day of week
Sun
18.7%
Mon
12.6%
Tue
10.9%
Wed
11.6%
Thu
11.1%
Fri
14.6%
Sat
20.5%
time of day
Morning
13.9%
Noon
20.0%
Afternoon
38.3%
Evening
23.7%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Lea & Perrins consumers purchase?

check mark

Why do Lea & Perrins consumers try new brands?

check mark

Where do Lea & Perrins consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lea & Perrins Target Market

Arrow and target

Who actually buys Lea & Perrins? Do these consumers match the intended target market of Lea & Perrins?

Thought bubble

What motivates the target market to purchase Lea & Perrins?

magnifying glass

What other target market should Lea & Perrins look at?

venn diagram

Which other brands have a similar target market?

About Our Lea & Perrins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.