Lea & Perrins Consumer Insights

Who buys Lea & Perrins?

A Lea & Perrins consumer is generally very high income, Caucasian, and older age. Lea & Perrins consumers are more likely to purchase Lea & Perrins during larger pantry stocking trips. Brands such as French's, Heinz, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Lea & Perrins Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$95.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lea & Perrins Consumer Demographics

demographic
index
Female
99
Male
106
<24
71
25-34
100
35-44
94
45-54
107
55-64
116
65+
115
African American
68
Asian
95
Caucasian
104
Hispanic
89
demographic
index
Has Kids
96
No Kids
110
- $20k
82
$20k-40k
79
$40k-60k
96
$60k-80k
103
$80k-100k
101
$100k-125k
113
$125k +
128
No College
82
College
105
Adv. Degree
99

Understand Lea & Perrins Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lea & Perrins Basket Affinity & Size

brand
basket affinity
French's 6.7x
Heinz 6.6x
Swanson 5.4x
Sweet Baby Ray's 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
459

Where is Lea & Perrins Purchased?

channels
index
Club
284
Dollar
1
Drug
16
Food
99
Gas & Convenience
5
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Boars Head 1.4x
Oroweat 1.4x
Swanson 1.4x

How Did They Pay?

method
index
Cash
88
Credit
100
Debit
107
Food Stamps
112

When is Lea & Perrins Purchased?

day of week
Sun
18.7%
Mon
12.6%
Tue
10.9%
Wed
11.6%
Thu
11.1%
Fri
14.6%
Sat
20.5%
time of day
Morning
13.9%
Noon
20.0%
Afternoon
38.3%
Evening
23.7%
Late
4.2%

Get More Lea & Perrins Data

Contact us for the latest Lea & Perrins consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Lea & Perrins consumers switch to?

Stop sign

Why do consumers stop buying Lea & Perrins products?

Store front

Which retailers do Lea & Perrins shoppers prefer to shop at?

Sale sign

What motivates consumers to try Lea & Perrins products?

Research the Lea & Perrins Target Market

Arrow and target

Who actually buys Lea & Perrins? Do these consumers match the intended target market of Lea & Perrins?

Thought bubble

What motivates the target market to buy Lea & Perrins?

Magnifying glass

What other target market should Lea & Perrins look at?

Venn diagram

Which other brands have a similar target market?

About Our Lea & Perrins Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.