Lea & Perrins Consumer Insights

Who buys Lea & Perrins?

A Lea & Perrins consumer is generally very high income, Caucasian, and older age. Lea & Perrins consumers are more likely to purchase Lea & Perrins during larger pantry stocking trips. Brands such as French's, Heinz, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Lea & Perrins Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.78
% of Basket $ (median)
4.0%
Total Basket $ (median)
$95.65

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lea & Perrins Consumer Demographics

demographic
index
Female
99
Male
106
<24
71
25-34
100
35-44
94
45-54
107
55-64
116
65+
115
African American
68
Asian
95
Caucasian
104
Hispanic
89
demographic
index
Has Kids
96
No Kids
110
- $20k
82
$20k-40k
79
$40k-60k
96
$60k-80k
103
$80k-100k
101
$100k-125k
113
$125k +
128
No College
82
College
105
Adv. Degree
99

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Lea & Perrins Basket Affinity & Size

brand
basket affinity
French's 6.7x
Heinz 6.6x
Swanson 5.4x
Sweet Baby Ray's 5.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
459

Where is Lea & Perrins Purchased?

channels
index
Club
284
Dollar
1
Drug
16
Food
99
Gas & Convenience
5
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Boars Head 1.4x
Oroweat 1.4x
Swanson 1.4x

How Did They Pay?

method
index
Cash
88
Credit
100
Debit
107
Food Stamps
112

When is Lea & Perrins Purchased?

day of week
Sun
18.7%
Mon
12.6%
Tue
10.9%
Wed
11.6%
Thu
11.1%
Fri
14.6%
Sat
20.5%
time of day
Morning
13.9%
Noon
20.0%
Afternoon
38.3%
Evening
23.7%
Late
4.2%

About Our Lea & Perrins Consumer Insights

How do we know who buys Lea & Perrins? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lea & Perrins consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.