Lean Cuisine Consumer Insights

Who buys Lean Cuisine?

A Lean Cuisine consumer is generally higher income, Caucasian, and senior age. Lean Cuisine consumers are more likely to purchase Lean Cuisine during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Marie Callender's, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Lean Cuisine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.18
% of Basket $ (median)
7.9%
Total Basket $ (median)
$65.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lean Cuisine Consumer Demographics

demographic
index
Female
100
Male
99
<24
92
25-34
92
35-44
94
45-54
114
55-64
118
65+
118
African American
76
Asian
58
Caucasian
111
Hispanic
64
demographic
index
Has Kids
85
No Kids
133
- $20k
72
$20k-40k
87
$40k-60k
98
$60k-80k
100
$80k-100k
113
$100k-125k
117
$125k +
108
No College
71
College
103
Adv. Degree
119

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Lean Cuisine Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 25.4x
Marie Callender's 5.0x
Yoplait Light 4.9x
Dannon Oikos 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
491

Where is Lean Cuisine Purchased?

channels
index
Beauty
2
Club
9
Dollar
12
Drug
30
Food
132
Gas & Convenience
6
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.1x
General Mills Fiber One 1.4x
Diet Dr Pepper 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
87
Credit
108
Debit
103
Food Stamps
69

When is Lean Cuisine Purchased?

day of week
Sun
22.1%
Mon
14.6%
Tue
12.5%
Wed
11.1%
Thu
10.4%
Fri
12.2%
Sat
17.2%
time of day
Morning
15.0%
Noon
16.3%
Afternoon
32.4%
Evening
29.2%
Late
7.0%

Get More Lean Cuisine Data

Contact us for the latest Lean Cuisine consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lean Cuisine consumers switch to?

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Why do consumers stop buying Lean Cuisine products?

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Which retailers do Lean Cuisine shoppers prefer to shop at?

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What motivates consumers to try Lean Cuisine products?

Research the Lean Cuisine Target Market

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Who actually buys Lean Cuisine? Do these consumers match the intended target market of Lean Cuisine?

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What motivates the target market to buy Lean Cuisine?

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What other target market should Lean Cuisine look at?

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Which other brands have a similar target market?

About Our Lean Cuisine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.