Lean Cuisine Consumer Insights

Who buys Lean Cuisine?

A Lean Cuisine consumer is generally higher income, Caucasian, and senior age. Lean Cuisine consumers are more likely to purchase Lean Cuisine during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Marie Callender's, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

Lean Cuisine Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.18
% of Basket $ (median)
7.9%
Total Basket $ (median)
$65.62

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lean Cuisine Consumer Demographics

demographic
index
Female
100
Male
99
<24
92
25-34
92
35-44
94
45-54
114
55-64
118
65+
118
African American
76
Asian
58
Caucasian
111
Hispanic
64
demographic
index
Has Kids
85
No Kids
133
- $20k
72
$20k-40k
87
$40k-60k
98
$60k-80k
100
$80k-100k
113
$100k-125k
117
$125k +
108
No College
71
College
103
Adv. Degree
119

Understand Lean Cuisine Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lean Cuisine Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 25.4x
Marie Callender's 5.0x
Yoplait Light 4.9x
Dannon Oikos 4.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
491

Where is Lean Cuisine Purchased?

channels
index
Beauty
2
Club
9
Dollar
12
Drug
30
Food
132
Gas & Convenience
6
Mass
114
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 2.1x
General Mills Fiber One 1.4x
Diet Dr Pepper 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
87
Credit
108
Debit
103
Food Stamps
69

When is Lean Cuisine Purchased?

day of week
Sun
22.1%
Mon
14.6%
Tue
12.5%
Wed
11.1%
Thu
10.4%
Fri
12.2%
Sat
17.2%
time of day
Morning
15.0%
Noon
16.3%
Afternoon
32.4%
Evening
29.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Lean Cuisine consumers purchase?

check mark

Why do Lean Cuisine consumers try new brands?

check mark

Where do Lean Cuisine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lean Cuisine Target Market

Arrow and target

Who actually buys Lean Cuisine? Do these consumers match the intended target market of Lean Cuisine?

Thought bubble

What motivates the target market to purchase Lean Cuisine?

magnifying glass

What other target market should Lean Cuisine look at?

venn diagram

Which other brands have a similar target market?

About Our Lean Cuisine Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.