Lean Pockets Consumer Insights

Who buys Lean Pockets?

A Lean Pockets consumer is generally lower income, Caucasian, and adolescent age. Lean Pockets consumers are more likely to purchase Lean Pockets during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Lean Pockets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.78
% of Basket $ (median)
5.1%
Total Basket $ (median)
$74.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lean Pockets Consumer Demographics

demographic
index
Female
99
Male
107
<24
138
25-34
118
35-44
97
45-54
93
55-64
74
65+
53
African American
80
Asian
79
Caucasian
106
Hispanic
83
demographic
index
Has Kids
98
No Kids
105
- $20k
104
$20k-40k
110
$40k-60k
98
$60k-80k
109
$80k-100k
98
$100k-125k
93
$125k +
81
No College
89
College
102
Adv. Degree
103

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Lean Pockets Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
516

Where is Lean Pockets Purchased?

channels
index
Club
3
Dollar
0
Drug
26
Food
134
Gas & Convenience
6
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.7x
Yoplait Light 1.4x
General Mills Fiber One 1.4x

How Did They Pay?

method
index
Cash
98
Credit
95
Debit
102
Food Stamps
125

When is Lean Pockets Purchased?

day of week
Sun
19.7%
Mon
13.9%
Tue
12.4%
Wed
11.8%
Thu
11.9%
Fri
13.2%
Sat
17.1%
time of day
Morning
14.6%
Noon
15.6%
Afternoon
31.7%
Evening
29.8%
Late
8.3%

Get More Lean Pockets Data

Contact us for the latest Lean Pockets consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lean Pockets consumers switch to?

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Why do consumers stop buying Lean Pockets products?

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Which retailers do Lean Pockets shoppers prefer to shop at?

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What motivates consumers to try Lean Pockets products?

Research the Lean Pockets Target Market

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Who actually buys Lean Pockets? Do these consumers match the intended target market of Lean Pockets?

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What motivates the target market to buy Lean Pockets?

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What other target market should Lean Pockets look at?

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Which other brands have a similar target market?

About Our Lean Pockets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.