LeapFrog Consumer Insights

Who buys LeapFrog?

A LeapFrog consumer is generally slightly higher income, African American, and young adult age. LeapFrog consumers are more likely to purchase LeapFrog during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

LeapFrog Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.19
% of Basket $ (median)
24.8%
Total Basket $ (median)
$61.17

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

LeapFrog Consumer Demographics

demographic
index
Female
103
Male
74
<24
62
25-34
156
35-44
104
45-54
48
55-64
55
65+
50
African American
114
Asian
107
Caucasian
98
Hispanic
96
demographic
index
Has Kids
119
No Kids
58
- $20k
83
$20k-40k
99
$40k-60k
108
$60k-80k
102
$80k-100k
114
$100k-125k
103
$125k +
77
No College
80
College
102
Adv. Degree
112

Understand LeapFrog Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

LeapFrog Basket Affinity & Size

brand
basket affinity
Crayola 16.1x
Gerber Graduates 14.6x
Archer Farms 12.8x
Gerber 10.5x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
196

Where is LeapFrog Purchased?

channels
index
Club
5
Drug
2
Food
13
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Huggies 1.7x
Gerber 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
70
Credit
92
Debit
126
Food Stamps
26

When is LeapFrog Purchased?

day of week
Sun
13.2%
Mon
10.1%
Tue
12.8%
Wed
11.6%
Thu
13.4%
Fri
20.0%
Sat
18.9%
time of day
Morning
14.9%
Noon
16.0%
Afternoon
34.0%
Evening
27.8%
Late
7.4%

About Our LeapFrog Consumer Insights

How do we know who buys LeapFrog? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the LeapFrog consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.