LeapFrog Consumer Insights

Who buys LeapFrog?

A LeapFrog consumer is generally slightly higher income, African American, and young adult age. LeapFrog consumers are more likely to purchase LeapFrog during larger pantry stocking trips. Brands such as Crayola, Gerber Graduates, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

LeapFrog Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$15.19
% of Basket $ (median)
24.8%
Total Basket $ (median)
$61.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

LeapFrog Consumer Demographics

demographic
index
Female
103
Male
74
<24
62
25-34
156
35-44
104
45-54
48
55-64
55
65+
50
African American
114
Asian
107
Caucasian
98
Hispanic
96
demographic
index
Has Kids
119
No Kids
58
- $20k
83
$20k-40k
99
$40k-60k
108
$60k-80k
102
$80k-100k
114
$100k-125k
103
$125k +
77
No College
80
College
102
Adv. Degree
112

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LeapFrog Basket Affinity & Size

brand
basket affinity
Crayola 16.1x
Gerber Graduates 14.6x
Archer Farms 12.8x
Gerber 10.5x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
196

Where is LeapFrog Purchased?

channels
index
Club
5
Drug
2
Food
13
Mass
208
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.4x
Huggies 1.7x
Gerber 1.7x
Dannon Danimals 1.7x

How Did They Pay?

method
index
Cash
70
Credit
92
Debit
126
Food Stamps
26

When is LeapFrog Purchased?

day of week
Sun
13.2%
Mon
10.1%
Tue
12.8%
Wed
11.6%
Thu
13.4%
Fri
20.0%
Sat
18.9%
time of day
Morning
14.9%
Noon
16.0%
Afternoon
34.0%
Evening
27.8%
Late
7.4%

Get More LeapFrog Data

Contact us for the latest LeapFrog consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do LeapFrog consumers switch to?

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Why do consumers stop buying LeapFrog products?

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Which retailers do LeapFrog shoppers prefer to shop at?

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What motivates consumers to try LeapFrog products?

Research the LeapFrog Target Market

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Who actually buys LeapFrog? Do these consumers match the intended target market of LeapFrog?

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What motivates the target market to buy LeapFrog?

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What other target market should LeapFrog look at?

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Which other brands have a similar target market?

About Our LeapFrog Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.