Lee Kum Kee Consumer Insights

Who buys Lee Kum Kee? A Lee Kum Kee consumer is generally very low income, Asian, and adolescent age. Lee Kum Kee consumers are more likely to purchase Lee Kum Kee during larger pantry stocking trips. Brands such as Bolthouse Farms, Jennie-O, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Lee Kum Kee Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.5%
Total Basket $ (median)
$59.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lee Kum Kee Consumer Demographics

demographic
index
Female
98
Male
116
<24
230
25-34
97
35-44
104
45-54
89
55-64
68
65+
101
African American
68
Asian
420
Caucasian
58
Hispanic
172
demographic
index
Has Kids
97
No Kids
106
- $20k
132
$20k-40k
108
$40k-60k
105
$60k-80k
91
$80k-100k
86
$100k-125k
105
$125k +
85
No College
97
College
104
Adv. Degree
84

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Lee Kum Kee Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 6.0x
Jennie-O 5.9x
TURKEY KNOB 5.7x
Swanson 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
419

Where is Lee Kum Kee Purchased?

channels
index
Club
33
Dollar
67
Drug
45
Food
162
Gas & Convenience
10
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Monster Energy 1.4x
Jennie-O 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
160
Credit
90
Debit
74
Food Stamps
162

When is Lee Kum Kee Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.4%
Wed
12.1%
Thu
12.1%
Fri
14.5%
Sat
15.7%
time of day
Morning
13.9%
Noon
16.4%
Afternoon
35.9%
Evening
28.3%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lee Kum Kee consumers purchase?

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Why do Lee Kum Kee consumers try new brands?

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Where do Lee Kum Kee consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lee Kum Kee Target Market

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Who actually buys Lee Kum Kee? Do these consumers match the intended target market of Lee Kum Kee?

Thought bubble

What motivates the target market to purchase Lee Kum Kee?

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What other target market should Lee Kum Kee look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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