Lee Kum Kee Consumer Insights

Who buys Lee Kum Kee?

A Lee Kum Kee consumer is generally very low income, Asian, and adolescent age. Lee Kum Kee consumers are more likely to purchase Lee Kum Kee during larger pantry stocking trips. Brands such as Bolthouse Farms, Jennie-O, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Lee Kum Kee Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
5.5%
Total Basket $ (median)
$59.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lee Kum Kee Consumer Demographics

demographic
index
Female
98
Male
116
<24
230
25-34
97
35-44
104
45-54
89
55-64
68
65+
101
African American
68
Asian
420
Caucasian
58
Hispanic
172
demographic
index
Has Kids
97
No Kids
106
- $20k
132
$20k-40k
108
$40k-60k
105
$60k-80k
91
$80k-100k
86
$100k-125k
105
$125k +
85
No College
97
College
104
Adv. Degree
84

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Lee Kum Kee Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 6.0x
Jennie-O 5.9x
TURKEY KNOB 5.7x
Swanson 5.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
419

Where is Lee Kum Kee Purchased?

channels
index
Club
33
Dollar
67
Drug
45
Food
162
Gas & Convenience
10
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.6x
Monster Energy 1.4x
Jennie-O 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
160
Credit
90
Debit
74
Food Stamps
162

When is Lee Kum Kee Purchased?

day of week
Sun
19.2%
Mon
14.0%
Tue
12.4%
Wed
12.1%
Thu
12.1%
Fri
14.5%
Sat
15.7%
time of day
Morning
13.9%
Noon
16.4%
Afternoon
35.9%
Evening
28.3%
Late
5.5%

Get More Lee Kum Kee Data

Contact us for the latest Lee Kum Kee consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lee Kum Kee consumers switch to?

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Why do consumers stop buying Lee Kum Kee products?

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Which retailers do Lee Kum Kee shoppers prefer to shop at?

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What motivates consumers to try Lee Kum Kee products?

Research the Lee Kum Kee Target Market

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Who actually buys Lee Kum Kee? Do these consumers match the intended target market of Lee Kum Kee?

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What motivates the target market to purchase Lee Kum Kee?

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What other target market should Lee Kum Kee look at?

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Which other brands have a similar target market?

About Our Lee Kum Kee Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.