Lego Friends Consumer Insights

Who buys Lego Friends?

A Lego Friends consumer is generally higher income, Caucasian, and lower middle age. Lego Friends consumers are more likely to purchase Lego Friends during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Lego Friends Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.97
% of Basket $ (median)
23.7%
Total Basket $ (median)
$84.38

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lego Friends Consumer Demographics

demographic
index
Female
102
Male
80
<24
15
25-34
60
35-44
151
45-54
81
55-64
68
65+
79
African American
49
Asian
94
Caucasian
108
Hispanic
64
demographic
index
Has Kids
130
No Kids
33
- $20k
42
$20k-40k
61
$40k-60k
72
$60k-80k
100
$80k-100k
115
$100k-125k
162
$125k +
159
No College
66
College
98
Adv. Degree
148

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Lego Friends Basket Affinity & Size

brand
basket affinity
Crayola 20.8x
Hershey's Kisses 9.7x
Archer Farms 9.4x
Nutella 7.1x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
204

Where is Lego Friends Purchased?

channels
index
Club
38
Dollar
6
Drug
12
Food
3
Gas & Convenience
1
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.8x
Dannon Danimals 1.8x
YoCrunch 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
78
Credit
111
Debit
110
Food Stamps
14

When is Lego Friends Purchased?

day of week
Sun
13.3%
Mon
13.1%
Tue
10.9%
Wed
11.9%
Thu
11.9%
Fri
18.8%
Sat
20.1%
time of day
Morning
16.5%
Noon
20.4%
Afternoon
34.5%
Evening
22.8%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lego Friends consumers purchase?

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Why do Lego Friends consumers try new brands?

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Where do Lego Friends consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lego Friends Target Market

Arrow and target

Who actually buys Lego Friends? Do these consumers match the intended target market of Lego Friends?

Thought bubble

What motivates the target market to purchase Lego Friends?

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What other target market should Lego Friends look at?

venn diagram

Which other brands have a similar target market?

About Our Lego Friends Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.