Lego Friends Consumer Insights

Who buys Lego Friends?

A Lego Friends consumer is generally higher income, Caucasian, and lower middle age. Lego Friends consumers are more likely to purchase Lego Friends during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Lego Friends Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.97
% of Basket $ (median)
23.7%
Total Basket $ (median)
$84.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lego Friends Consumer Demographics

demographic
index
Female
102
Male
80
<24
15
25-34
60
35-44
151
45-54
81
55-64
68
65+
79
African American
49
Asian
94
Caucasian
108
Hispanic
64
demographic
index
Has Kids
130
No Kids
33
- $20k
42
$20k-40k
61
$40k-60k
72
$60k-80k
100
$80k-100k
115
$100k-125k
162
$125k +
159
No College
66
College
98
Adv. Degree
148

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Lego Friends Basket Affinity & Size

brand
basket affinity
Crayola 20.8x
Hershey's Kisses 9.7x
Archer Farms 9.4x
Nutella 7.1x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
204

Where is Lego Friends Purchased?

channels
index
Club
38
Dollar
6
Drug
12
Food
3
Gas & Convenience
1
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.8x
Dannon Danimals 1.8x
YoCrunch 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
78
Credit
111
Debit
110
Food Stamps
14

When is Lego Friends Purchased?

day of week
Sun
13.3%
Mon
13.1%
Tue
10.9%
Wed
11.9%
Thu
11.9%
Fri
18.8%
Sat
20.1%
time of day
Morning
16.5%
Noon
20.4%
Afternoon
34.5%
Evening
22.8%
Late
5.9%

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Find Answers to Questions

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Which brands do Lego Friends consumers switch to?

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Why do consumers stop buying Lego Friends products?

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Which retailers do Lego Friends shoppers prefer to shop at?

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What motivates consumers to try Lego Friends products?

Research the Lego Friends Target Market

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Who actually buys Lego Friends? Do these consumers match the intended target market of Lego Friends?

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What motivates the target market to buy Lego Friends?

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What other target market should Lego Friends look at?

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Which other brands have a similar target market?

About Our Lego Friends Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.