Lehigh Valley Consumer Insights

Who buys Lehigh Valley?

A Lehigh Valley consumer is generally slightly higher income, Caucasian, and upper middle age. Lehigh Valley consumers are more likely to purchase Lehigh Valley during larger pantry stocking trips. Brands such as Fritos, Green Giant, and Bolthouse Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Lehigh Valley Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.76
% of Basket $ (median)
11.2%
Total Basket $ (median)
$33.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lehigh Valley Consumer Demographics

demographic
index
Female
96
Male
135
<24
52
25-34
91
35-44
102
45-54
120
55-64
97
65+
66
African American
88
Asian
69
Caucasian
109
Hispanic
69
demographic
index
Has Kids
108
No Kids
81
- $20k
111
$20k-40k
104
$40k-60k
84
$60k-80k
79
$80k-100k
130
$100k-125k
116
$125k +
95
No College
147
College
87
Adv. Degree
106

Understand Lehigh Valley Consumer Behavior

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Lehigh Valley Basket Affinity & Size

brand
basket affinity
Fritos 6.8x
Green Giant 5.5x
Bolthouse Farms 5.5x
Perdue 5.4x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
262

Where is Lehigh Valley Purchased?

channels
index
Dollar
1165
Drug
238
Food
78
Gas & Convenience
64
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 3.0x
Smart Balance 2.2x
Entenmann's 2.2x

How Did They Pay?

method
index
Cash
188
Credit
83
Debit
64
Food Stamps
175

When is Lehigh Valley Purchased?

day of week
Sun
18.7%
Mon
13.1%
Tue
12.6%
Wed
13.4%
Thu
12.2%
Fri
13.3%
Sat
16.7%
time of day
Morning
16.5%
Noon
13.7%
Afternoon
32.3%
Evening
29.3%
Late
8.2%

Get More Lehigh Valley Data

Contact us for the latest Lehigh Valley consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lehigh Valley consumers switch to?

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Why do consumers stop buying Lehigh Valley products?

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Which retailers do Lehigh Valley shoppers prefer to shop at?

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What motivates consumers to try Lehigh Valley products?

Research the Lehigh Valley Target Market

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Who actually buys Lehigh Valley? Do these consumers match the intended target market of Lehigh Valley?

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What motivates the target market to purchase Lehigh Valley?

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What other target market should Lehigh Valley look at?

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Which other brands have a similar target market?

About Our Lehigh Valley Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.