Lehigh Valley Consumer Insights

Who buys Lehigh Valley? Lehigh Valley consumers are generally slightly higher income, Caucasian, and upper middle age. Lehigh Valley consumers are more likely to purchase Lehigh Valley during larger pantry stocking trips. Brands such as Fritos, Green Giant, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Lehigh Valley Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.76
% of Basket $ (median)
11.2%
Total Basket $ (median)
$33.49

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lehigh Valley Consumer Demographics

demographic
index
Female
96
Male
135
<24
52
25-34
91
35-44
102
45-54
120
55-64
97
65+
66
African American
88
Asian
69
Caucasian
109
Hispanic
69
demographic
index
Has Kids
108
No Kids
81
- $20k
111
$20k-40k
104
$40k-60k
84
$60k-80k
79
$80k-100k
130
$100k-125k
116
$125k +
95
No College
147
College
87
Adv. Degree
106

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Lehigh Valley Basket Affinity & Size

brand
basket affinity
Fritos 6.8x
Green Giant 5.5x
Bolthouse Farms 5.5x
Perdue 5.4x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
262

Where is Lehigh Valley Purchased?

channels
index
Dollar
1165
Drug
238
Food
78
Gas & Convenience
64
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.3x
Perdue 3.0x
Smart Balance 2.2x
Entenmann's 2.2x

How Did They Pay?

method
index
Cash
188
Credit
83
Debit
64
Food Stamps
175

When is Lehigh Valley Purchased?

day of week
Sun
18.7%
Mon
13.1%
Tue
12.6%
Wed
13.4%
Thu
12.2%
Fri
13.3%
Sat
16.7%
time of day
Morning
16.5%
Noon
13.7%
Afternoon
32.3%
Evening
29.3%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lehigh Valley consumers purchase?

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Why do Lehigh Valley consumers try new brands?

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Where do Lehigh Valley consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lehigh Valley Target Market

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Who actually buys Lehigh Valley? Do these consumers match the intended target market of Lehigh Valley?

Thought bubble

What motivates the target market to purchase Lehigh Valley?

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What other target market should Lehigh Valley look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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