Leinenkugel's Consumer Insights

Who buys Leinenkugel's?

A Leinenkugel's consumer is generally higher income, Caucasian, and lower middle age. Leinenkugel's consumers are more likely to purchase Leinenkugel's during larger pantry stocking trips. Brands such as Bud Light, Johnsonville, and Ball Park also tend to be purchased in the same trip. See sample consumer insights data below.

Leinenkugel's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.77
% of Basket $ (median)
19.8%
Total Basket $ (median)
$59.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Leinenkugel's Consumer Demographics

demographic
index
Female
97
Male
133
<24
75
25-34
103
35-44
110
45-54
89
55-64
90
65+
55
African American
22
Asian
33
Caucasian
119
Hispanic
34
demographic
index
Has Kids
96
No Kids
110
- $20k
38
$20k-40k
65
$40k-60k
86
$60k-80k
103
$80k-100k
122
$100k-125k
149
$125k +
135
No College
52
College
106
Adv. Degree
128

Understand Leinenkugel's Consumer Behavior

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Leinenkugel's Basket Affinity & Size

brand
basket affinity
Bud Light 9.4x
Johnsonville 5.5x
Ball Park 5.4x
Tostitos Scoops 4.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
264

Where is Leinenkugel's Purchased?

channels
index
Club
87
Dollar
2
Drug
89
Food
149
Gas & Convenience
88
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Sabra 1.6x
Nabisco Triscuit 1.5x
Sweet Baby Ray's 1.4x

How Did They Pay?

method
index
Cash
88
Credit
124
Debit
97
Food Stamps
17

When is Leinenkugel's Purchased?

day of week
Sun
14.4%
Mon
7.3%
Tue
8.3%
Wed
9.9%
Thu
12.1%
Fri
20.7%
Sat
27.3%
time of day
Morning
9.4%
Noon
16.1%
Afternoon
37.6%
Evening
31.4%
Late
5.5%

About Our Leinenkugel's Consumer Insights

How do we know who buys Leinenkugel's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Leinenkugel's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.