Leinenkugel's Consumer Insights

Who buys Leinenkugel's?

A Leinenkugel's consumer is generally higher income, Caucasian, and lower middle age. Leinenkugel's consumers are more likely to purchase Leinenkugel's during larger pantry stocking trips. Brands such as Bud Light, Johnsonville, and Ball Park also tend to be purchased in the same trip. Sample consumer insights data below.

Leinenkugel's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.77
% of Basket $ (median)
19.8%
Total Basket $ (median)
$59.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Leinenkugel's Consumer Demographics

demographic
index
Female
97
Male
133
<24
75
25-34
103
35-44
110
45-54
89
55-64
90
65+
55
African American
22
Asian
33
Caucasian
119
Hispanic
34
demographic
index
Has Kids
96
No Kids
110
- $20k
38
$20k-40k
65
$40k-60k
86
$60k-80k
103
$80k-100k
122
$100k-125k
149
$125k +
135
No College
52
College
106
Adv. Degree
128

Understand Leinenkugel's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Leinenkugel's Basket Affinity & Size

brand
basket affinity
Bud Light 9.4x
Johnsonville 5.5x
Ball Park 5.4x
Tostitos Scoops 4.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
264

Where is Leinenkugel's Purchased?

channels
index
Club
87
Dollar
2
Drug
89
Food
149
Gas & Convenience
88
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Sabra 1.6x
Nabisco Triscuit 1.5x
Sweet Baby Ray's 1.4x

How Did They Pay?

method
index
Cash
88
Credit
124
Debit
97
Food Stamps
17

When is Leinenkugel's Purchased?

day of week
Sun
14.4%
Mon
7.3%
Tue
8.3%
Wed
9.9%
Thu
12.1%
Fri
20.7%
Sat
27.3%
time of day
Morning
9.4%
Noon
16.1%
Afternoon
37.6%
Evening
31.4%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Leinenkugel's consumers purchase?

check mark

Why do Leinenkugel's consumers try new brands?

check mark

Where do Leinenkugel's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Leinenkugel's Target Market

Arrow and target

Who actually buys Leinenkugel's? Do these consumers match the intended target market of Leinenkugel's?

Thought bubble

What motivates the target market to purchase Leinenkugel's?

magnifying glass

What other target market should Leinenkugel's look at?

venn diagram

Which other brands have a similar target market?

About Our Leinenkugel's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.