Leinenkugel's Consumer Insights

Who buys Leinenkugel's?

A Leinenkugel's consumer is generally higher income, Caucasian, and lower middle age. Leinenkugel's consumers are more likely to purchase Leinenkugel's during larger pantry stocking trips. Brands such as Bud Light, Johnsonville, and Ball Park also tend to be purchased in the same trip. See sample consumer insights data below.

Leinenkugel's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.77
% of Basket $ (median)
19.8%
Total Basket $ (median)
$59.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Leinenkugel's Consumer Demographics

demographic
index
Female
97
Male
133
<24
75
25-34
103
35-44
110
45-54
89
55-64
90
65+
55
African American
22
Asian
33
Caucasian
119
Hispanic
34
demographic
index
Has Kids
96
No Kids
110
- $20k
38
$20k-40k
65
$40k-60k
86
$60k-80k
103
$80k-100k
122
$100k-125k
149
$125k +
135
No College
52
College
106
Adv. Degree
128

Understand Leinenkugel's Consumer Behavior

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Leinenkugel's Basket Affinity & Size

brand
basket affinity
Bud Light 9.4x
Johnsonville 5.5x
Ball Park 5.4x
Tostitos Scoops 4.6x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
264

Where is Leinenkugel's Purchased?

channels
index
Club
87
Dollar
2
Drug
89
Food
149
Gas & Convenience
88
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Sabra 1.6x
Nabisco Triscuit 1.5x
Sweet Baby Ray's 1.4x

How Did They Pay?

method
index
Cash
88
Credit
124
Debit
97
Food Stamps
17

When is Leinenkugel's Purchased?

day of week
Sun
14.4%
Mon
7.3%
Tue
8.3%
Wed
9.9%
Thu
12.1%
Fri
20.7%
Sat
27.3%
time of day
Morning
9.4%
Noon
16.1%
Afternoon
37.6%
Evening
31.4%
Late
5.5%

Get More Leinenkugel's Data

Contact us for the latest Leinenkugel's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Leinenkugel's consumers switch to?

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Why do consumers stop buying Leinenkugel's products?

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Which retailers do Leinenkugel's shoppers prefer to shop at?

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What motivates consumers to try Leinenkugel's products?

Research the Leinenkugel's Target Market

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Who actually buys Leinenkugel's? Do these consumers match the intended target market of Leinenkugel's?

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What motivates the target market to buy Leinenkugel's?

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What other target market should Leinenkugel's look at?

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Which other brands have a similar target market?

About Our Leinenkugel's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.