Lemi Shine Consumer Insights

Who buys Lemi Shine? A Lemi Shine consumer is generally slightly higher income, Caucasian, and senior age. Lemi Shine consumers are more likely to purchase Lemi Shine during larger pantry stocking trips. Brands such as Cascade, Charmin, and Arm & Hammer also tend to be purchased in the same trip. Sample consumer insights data below.

Lemi Shine Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.66
% of Basket $ (median)
4.7%
Total Basket $ (median)
$78.07

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lemi Shine Consumer Demographics

demographic
index
Female
103
Male
73
<24
53
25-34
106
35-44
94
45-54
104
55-64
102
65+
157
African American
29
Asian
32
Caucasian
119
Hispanic
40
demographic
index
Has Kids
99
No Kids
103
- $20k
65
$20k-40k
83
$40k-60k
98
$60k-80k
102
$80k-100k
132
$100k-125k
122
$125k +
88
No College
80
College
105
Adv. Degree
97

Understand Lemi Shine Consumer Behavior

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Lemi Shine Basket Affinity & Size

brand
basket affinity
Cascade 18.9x
Charmin 5.8x
Arm & Hammer 5.4x
Dawn 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
459

Where is Lemi Shine Purchased?

channels
index
Club
1
Drug
3
Food
40
Mass
189
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cascade 1.5x
Diet Dr Pepper 1.5x
Kraft Singles 1.4x
Diet Mountain Dew 1.4x

How Did They Pay?

method
index
Cash
72
Credit
116
Debit
107
Food Stamps
39

When is Lemi Shine Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
13.9%
Wed
11.4%
Thu
11.9%
Fri
16.1%
Sat
17.8%
time of day
Morning
15.7%
Noon
17.4%
Afternoon
34.7%
Evening
26.8%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lemi Shine consumers purchase?

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Why do Lemi Shine consumers try new brands?

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Where do Lemi Shine consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lemi Shine Target Market

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Who actually buys Lemi Shine? Do these consumers match the intended target market of Lemi Shine?

Thought bubble

What motivates the target market to purchase Lemi Shine?

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What other target market should Lemi Shine look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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