Lemonhead Consumer Insights

Who buys Lemonhead?

A Lemonhead consumer is generally slightly lower income, African American, and lower middle age. Lemonhead consumers are more likely to purchase Lemonhead during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and M&M's also tend to be purchased in the same trip. Sample consumer insights data below.

Lemonhead Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
6.9%
Total Basket $ (median)
$14.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lemonhead Consumer Demographics

demographic
index
Female
102
Male
80
<24
99
25-34
86
35-44
120
45-54
101
55-64
71
65+
32
African American
342
Asian
74
Caucasian
89
Hispanic
100
demographic
index
Has Kids
109
No Kids
80
- $20k
89
$20k-40k
101
$40k-60k
111
$60k-80k
94
$80k-100k
98
$100k-125k
106
$125k +
94
No College
92
College
102
Adv. Degree
102

Understand Lemonhead Consumer Behavior

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Lemonhead Basket Affinity & Size

brand
basket affinity
Skittles 25.9x
Twizzlers 15.5x
M&M's 8.2x
Twix 8.1x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
103
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
211

Where is Lemonhead Purchased?

channels
index
Club
21
Dollar
2303
Drug
182
Food
9
Gas & Convenience
52
Mass
85
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.5x
Hawaiian Punch 1.5x
Red Baron 1.5x
Cinnamon Toast Crunch 1.4x

How Did They Pay?

method
index
Cash
136
Credit
76
Debit
103
Food Stamps
117

When is Lemonhead Purchased?

day of week
Sun
13.5%
Mon
12.5%
Tue
11.7%
Wed
14.0%
Thu
13.5%
Fri
16.5%
Sat
18.3%
time of day
Morning
11.8%
Noon
16.0%
Afternoon
36.3%
Evening
29.9%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lemonhead consumers purchase?

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Why do Lemonhead consumers try new brands?

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Where do Lemonhead consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lemonhead Target Market

Arrow and target

Who actually buys Lemonhead? Do these consumers match the intended target market of Lemonhead?

Thought bubble

What motivates the target market to purchase Lemonhead?

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What other target market should Lemonhead look at?

venn diagram

Which other brands have a similar target market?

About Our Lemonhead Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.