Lender's Consumer Insights

Who buys Lender's?

A Lender's consumer is generally very low income, Caucasian, and adolescent age. Lender's consumers are more likely to purchase Lender's during larger pantry stocking trips. Brands such as Kraft Philadelphia, YoCrunch, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Lender's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.4%
Total Basket $ (median)
$66.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lender's Consumer Demographics

demographic
index
Female
101
Male
85
<24
118
25-34
98
35-44
105
45-54
100
55-64
83
65+
88
African American
99
Asian
47
Caucasian
110
Hispanic
62
demographic
index
Has Kids
107
No Kids
85
- $20k
121
$20k-40k
111
$40k-60k
110
$60k-80k
107
$80k-100k
91
$100k-125k
78
$125k +
76
No College
109
College
98
Adv. Degree
100

Understand Lender's Consumer Behavior

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Lender's Basket Affinity & Size

brand
basket affinity
Kraft Philadelphia 9.8x
YoCrunch 5.0x
Farmers Market 4.6x
Totino's Pizza Rolls 4.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
545

Where is Lender's Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
87
Gas & Convenience
8
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Armour 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
85
Credit
98
Debit
101
Food Stamps
186

When is Lender's Purchased?

day of week
Sun
19.6%
Mon
13.9%
Tue
12.2%
Wed
12.1%
Thu
11.6%
Fri
14.1%
Sat
16.4%
time of day
Morning
15.6%
Noon
16.5%
Afternoon
33.0%
Evening
27.3%
Late
7.6%

Get More Lender's Data

Contact us for the latest Lender's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lender's consumers switch to?

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Why do consumers stop buying Lender's products?

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Which retailers do Lender's shoppers prefer to shop at?

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What motivates consumers to try Lender's products?

Research the Lender's Target Market

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Who actually buys Lender's? Do these consumers match the intended target market of Lender's?

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What motivates the target market to buy Lender's?

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What other target market should Lender's look at?

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Which other brands have a similar target market?

About Our Lender's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.