Lender's Consumer Insights

Who buys Lender's?

A Lender's consumer is generally very low income, Caucasian, and adolescent age. Lender's consumers are more likely to purchase Lender's during larger pantry stocking trips. Brands such as Kraft Philadelphia, YoCrunch, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Lender's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.4%
Total Basket $ (median)
$66.83

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lender's Consumer Demographics

demographic
index
Female
101
Male
85
<24
118
25-34
98
35-44
105
45-54
100
55-64
83
65+
88
African American
99
Asian
47
Caucasian
110
Hispanic
62
demographic
index
Has Kids
107
No Kids
85
- $20k
121
$20k-40k
111
$40k-60k
110
$60k-80k
107
$80k-100k
91
$100k-125k
78
$125k +
76
No College
109
College
98
Adv. Degree
100

Understand Lender's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lender's Basket Affinity & Size

brand
basket affinity
Kraft Philadelphia 9.8x
YoCrunch 5.0x
Farmers Market 4.6x
Totino's Pizza Rolls 4.1x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
545

Where is Lender's Purchased?

channels
index
Club
0
Dollar
1
Drug
1
Food
87
Gas & Convenience
8
Mass
154
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Armour 1.5x
Maxwell House 1.5x

How Did They Pay?

method
index
Cash
85
Credit
98
Debit
101
Food Stamps
186

When is Lender's Purchased?

day of week
Sun
19.6%
Mon
13.9%
Tue
12.2%
Wed
12.1%
Thu
11.6%
Fri
14.1%
Sat
16.4%
time of day
Morning
15.6%
Noon
16.5%
Afternoon
33.0%
Evening
27.3%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lender's consumers purchase?

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Why do Lender's consumers try new brands?

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Where do Lender's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lender's Target Market

Arrow and target

Who actually buys Lender's? Do these consumers match the intended target market of Lender's?

Thought bubble

What motivates the target market to purchase Lender's?

magnifying glass

What other target market should Lender's look at?

venn diagram

Which other brands have a similar target market?

About Our Lender's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.