Level Life Consumer Insights

Who buys Level Life?

A Level Life consumer is generally higher income, African American, and adolescent age. Level Life consumers are more likely to purchase Level Life during larger pantry stocking trips. Brands such as Glade, Archer Farms, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Level Life Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.58
% of Basket $ (median)
37.7%
Total Basket $ (median)
$22.77

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Level Life Consumer Demographics

demographic
index
Female
96
Male
143
<24
138
25-34
127
35-44
102
45-54
72
55-64
73
65+
48
African American
365
Asian
210
Caucasian
73
Hispanic
96
demographic
index
Has Kids
90
No Kids
123
- $20k
109
$20k-40k
128
$40k-60k
107
$60k-80k
88
$80k-100k
80
$100k-125k
146
$125k +
39
No College
76
College
95
Adv. Degree
154

Understand Level Life Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Level Life Basket Affinity & Size

brand
basket affinity
Glade 15.8x
Archer Farms 13.9x
Weight Watchers Smart Ones 10.1x
Swiffer 8.8x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
175

Where is Level Life Purchased?

channels
index
Dollar
5
Drug
300
Food
6
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.2x
Jennie-O 2.0x
Huggies 1.9x
Cottonelle 1.8x

How Did They Pay?

method
index
Cash
119
Credit
76
Debit
93
Food Stamps
30

When is Level Life Purchased?

day of week
Sun
20.1%
Mon
13.2%
Tue
12.9%
Wed
11.4%
Thu
8.7%
Fri
13.6%
Sat
20.3%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.0%
Evening
27.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Level Life consumers purchase?

check mark

Why do Level Life consumers try new brands?

check mark

Where do Level Life consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Level Life Target Market

Arrow and target

Who actually buys Level Life? Do these consumers match the intended target market of Level Life?

Thought bubble

What motivates the target market to purchase Level Life?

magnifying glass

What other target market should Level Life look at?

venn diagram

Which other brands have a similar target market?

About Our Level Life Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.