Level Life Consumer Insights

Who buys Level Life?

A Level Life consumer is generally higher income, African American, and adolescent age. Level Life consumers are more likely to purchase Level Life during larger pantry stocking trips. Brands such as Glade, Archer Farms, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Level Life Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.58
% of Basket $ (median)
37.7%
Total Basket $ (median)
$22.77

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Level Life Consumer Demographics

demographic
index
Female
96
Male
143
<24
138
25-34
127
35-44
102
45-54
72
55-64
73
65+
48
African American
365
Asian
210
Caucasian
73
Hispanic
96
demographic
index
Has Kids
90
No Kids
123
- $20k
109
$20k-40k
128
$40k-60k
107
$60k-80k
88
$80k-100k
80
$100k-125k
146
$125k +
39
No College
76
College
95
Adv. Degree
154

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Level Life Basket Affinity & Size

brand
basket affinity
Glade 15.8x
Archer Farms 13.9x
Weight Watchers Smart Ones 10.1x
Swiffer 8.8x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
175

Where is Level Life Purchased?

channels
index
Dollar
5
Drug
300
Food
6
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 2.2x
Jennie-O 2.0x
Huggies 1.9x
Cottonelle 1.8x

How Did They Pay?

method
index
Cash
119
Credit
76
Debit
93
Food Stamps
30

When is Level Life Purchased?

day of week
Sun
20.1%
Mon
13.2%
Tue
12.9%
Wed
11.4%
Thu
8.7%
Fri
13.6%
Sat
20.3%
time of day
Morning
15.2%
Noon
16.5%
Afternoon
34.0%
Evening
27.2%
Late
7.1%

About Our Level Life Consumer Insights

How do we know who buys Level Life? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Level Life consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.