Lever 2000 Consumer Insights

Who buys Lever 2000? Lever 2000 consumers are generally higher income, African American, and upper middle age. Lever 2000 consumers are more likely to purchase Lever 2000 during larger pantry stocking trips. Brands such as Secret, Listerine, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Lever 2000 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.47
% of Basket $ (median)
6.2%
Total Basket $ (median)
$72.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lever 2000 Consumer Demographics

demographic
index
Female
99
Male
111
<24
78
25-34
67
35-44
111
45-54
121
55-64
114
65+
96
African American
233
Asian
111
Caucasian
89
Hispanic
116
demographic
index
Has Kids
101
No Kids
98
- $20k
106
$20k-40k
83
$40k-60k
90
$60k-80k
100
$80k-100k
102
$100k-125k
119
$125k +
114
No College
109
College
98
Adv. Degree
101

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Lever 2000 Basket Affinity & Size

brand
basket affinity
Secret 7.2x
Listerine 6.4x
Suave 6.0x
Bounty 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
340

Where is Lever 2000 Purchased?

channels
index
Beauty
12
Club
254
Dollar
130
Drug
124
Food
73
Gas & Convenience
5
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Hawaiian Punch 1.4x
Smart Balance 1.4x
Utz 1.4x

How Did They Pay?

method
index
Cash
105
Credit
106
Debit
101
Food Stamps
38

When is Lever 2000 Purchased?

day of week
Sun
17.8%
Mon
12.2%
Tue
10.6%
Wed
11.1%
Thu
12.1%
Fri
16.3%
Sat
19.8%
time of day
Morning
14.3%
Noon
18.5%
Afternoon
34.9%
Evening
27.3%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lever 2000 consumers purchase?

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Why do Lever 2000 consumers try new brands?

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Where do Lever 2000 consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lever 2000 Target Market

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Who actually buys Lever 2000? Do these consumers match the intended target market of Lever 2000?

Thought bubble

What motivates the target market to purchase Lever 2000?

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What other target market should Lever 2000 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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