Libby's Consumer Insights

Who buys Libby's? Libby's consumers are generally very low income, Asian, and senior age. Libby's consumers are more likely to purchase Libby's during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Libby's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.80

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Libby's Consumer Demographics

demographic
index
Female
101
Male
88
<24
97
25-34
97
35-44
93
45-54
103
55-64
123
65+
150
African American
110
Asian
124
Caucasian
95
Hispanic
112
demographic
index
Has Kids
96
No Kids
108
- $20k
120
$20k-40k
107
$40k-60k
109
$60k-80k
100
$80k-100k
96
$100k-125k
89
$125k +
77
No College
117
College
99
Adv. Degree
86

Understand Libby's Consumer Behavior

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Libby's Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.8x
Maruchan Ramen 5.0x
French's 4.5x
Bush's Best 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
511

Where is Libby's Purchased?

channels
index
Beauty
0
Club
63
Dollar
231
Drug
33
Food
106
Gas & Convenience
12
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Armour 1.4x
Hawaiian Punch 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
108
Credit
93
Debit
95
Food Stamps
175

When is Libby's Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.6%
Wed
12.9%
Thu
12.4%
Fri
14.5%
Sat
17.9%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.9%
Evening
26.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Libby's consumers purchase?

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Why do Libby's consumers try new brands?

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Where do Libby's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Libby's Target Market

Arrow and target

Who actually buys Libby's? Do these consumers match the intended target market of Libby's?

Thought bubble

What motivates the target market to purchase Libby's?

magnifying glass

What other target market should Libby's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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