Libby's Consumer Insights

Who buys Libby's?

A Libby's consumer is generally very low income, Asian, and senior age. Libby's consumers are more likely to purchase Libby's during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Libby's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.80

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Libby's Consumer Demographics

demographic
index
Female
101
Male
88
<24
97
25-34
97
35-44
93
45-54
103
55-64
123
65+
150
African American
110
Asian
124
Caucasian
95
Hispanic
112
demographic
index
Has Kids
96
No Kids
108
- $20k
120
$20k-40k
107
$40k-60k
109
$60k-80k
100
$80k-100k
96
$100k-125k
89
$125k +
77
No College
117
College
99
Adv. Degree
86

Understand Libby's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Libby's Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.8x
Maruchan Ramen 5.0x
French's 4.5x
Bush's Best 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
511

Where is Libby's Purchased?

channels
index
Beauty
0
Club
63
Dollar
231
Drug
33
Food
106
Gas & Convenience
12
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Armour 1.4x
Hawaiian Punch 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
108
Credit
93
Debit
95
Food Stamps
175

When is Libby's Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.6%
Wed
12.9%
Thu
12.4%
Fri
14.5%
Sat
17.9%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.9%
Evening
26.2%
Late
6.0%

About Our Libby's Consumer Insights

How do we know who buys Libby's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Libby's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.