Libby's Consumer Insights

Who buys Libby's?

A Libby's consumer is generally very low income, Asian, and senior age. Libby's consumers are more likely to purchase Libby's during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Libby's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.2%
Total Basket $ (median)
$62.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Libby's Consumer Demographics

demographic
index
Female
101
Male
88
<24
97
25-34
97
35-44
93
45-54
103
55-64
123
65+
150
African American
110
Asian
124
Caucasian
95
Hispanic
112
demographic
index
Has Kids
96
No Kids
108
- $20k
120
$20k-40k
107
$40k-60k
109
$60k-80k
100
$80k-100k
96
$100k-125k
89
$125k +
77
No College
117
College
99
Adv. Degree
86

Understand Libby's Consumer Behavior

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Libby's Basket Affinity & Size

brand
basket affinity
Chef Boyardee 5.8x
Maruchan Ramen 5.0x
French's 4.5x
Bush's Best 4.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
511

Where is Libby's Purchased?

channels
index
Beauty
0
Club
63
Dollar
231
Drug
33
Food
106
Gas & Convenience
12
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.4x
Armour 1.4x
Hawaiian Punch 1.3x
Ro-Tel 1.3x

How Did They Pay?

method
index
Cash
108
Credit
93
Debit
95
Food Stamps
175

When is Libby's Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.6%
Wed
12.9%
Thu
12.4%
Fri
14.5%
Sat
17.9%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.9%
Evening
26.2%
Late
6.0%

Get More Libby's Data

Better understand Libby's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Libby's consumers switch to?

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Why do consumers stop buying Libby's products?

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Which retailers do Libby's shoppers prefer to shop at?

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What motivates consumers to try Libby's products?

Research the Libby's Target Market

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Who actually buys Libby's? Do these consumers match the intended target market of Libby's?

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What motivates the target market to buy Libby's?

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What other target market should Libby's look at?

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Which other brands have a similar target market?

About Our Libby's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.