Libby's Pumpkin Consumer Insights

Who buys Libby's Pumpkin?

A Libby's Pumpkin consumer is generally very high income, Caucasian, and senior age. Libby's Pumpkin consumers are more likely to purchase Libby's Pumpkin during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

Libby's Pumpkin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.2%
Total Basket $ (median)
$68.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Libby's Pumpkin Consumer Demographics

demographic
index
Female
102
Male
82
<24
76
25-34
89
35-44
92
45-54
107
55-64
137
65+
185
African American
29
Asian
53
Caucasian
113
Hispanic
61
demographic
index
Has Kids
90
No Kids
123
- $20k
89
$20k-40k
86
$40k-60k
92
$60k-80k
99
$80k-100k
111
$100k-125k
112
$125k +
117
No College
85
College
101
Adv. Degree
114

Understand Libby's Pumpkin Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Libby's Pumpkin Basket Affinity & Size

brand
basket affinity
Cool Whip 11.9x
Duncan Hines 7.9x
Swanson 5.9x
Jello 5.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
471

Where is Libby's Pumpkin Purchased?

channels
index
Club
34
Dollar
34
Drug
47
Food
129
Gas & Convenience
10
Mass
107
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.4x
Yoplait Light 1.3x
Duncan Hines 1.3x
Nabisco Triscuit 1.3x

How Did They Pay?

method
index
Cash
95
Credit
108
Debit
98
Food Stamps
81

When is Libby's Pumpkin Purchased?

day of week
Sun
16.1%
Mon
13.2%
Tue
13.3%
Wed
13.9%
Thu
12.2%
Fri
13.5%
Sat
17.8%
time of day
Morning
16.6%
Noon
18.6%
Afternoon
35.7%
Evening
23.8%
Late
5.2%

About Our Libby's Pumpkin Consumer Insights

How do we know who buys Libby's Pumpkin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Libby's Pumpkin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.