Liberte Consumer Insights

Who buys Liberte? A Liberte consumer is generally slightly lower income, Asian, and lower middle age. Liberte consumers are more likely to purchase Liberte during larger pantry stocking trips. Brands such as Boars Head, Birds Eye, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Liberte Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.62
% of Basket $ (median)
4.2%
Total Basket $ (median)
$38.57

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Liberte Consumer Demographics

demographic
index
Female
99
Male
109
<24
82
25-34
105
35-44
106
45-54
88
55-64
100
65+
67
African American
90
Asian
105
Caucasian
99
Hispanic
105
demographic
index
Has Kids
94
No Kids
113
- $20k
72
$20k-40k
91
$40k-60k
117
$60k-80k
105
$80k-100k
97
$100k-125k
93
$125k +
106
No College
77
College
100
Adv. Degree
127

Understand Liberte Consumer Behavior

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Liberte Basket Affinity & Size

brand
basket affinity
Boars Head 7.5x
Birds Eye 7.2x
Chobani 7.0x
YoCrunch 6.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
403

Where is Liberte Purchased?

channels
index
Club
42
Dollar
101
Drug
0
Food
247
Gas & Convenience
1
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Sparkling Ice 1.6x
Nabisco Triscuit 1.5x
Dannon 1.5x

How Did They Pay?

method
index
Cash
71
Credit
126
Debit
86
Food Stamps
151

When is Liberte Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
13.7%
Wed
12.5%
Thu
11.8%
Fri
15.5%
Sat
16.8%
time of day
Morning
12.0%
Noon
16.2%
Afternoon
33.5%
Evening
29.3%
Late
9.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Liberte consumers purchase?

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Why do Liberte consumers try new brands?

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Where do Liberte consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Liberte Target Market

Arrow and target

Who actually buys Liberte? Do these consumers match the intended target market of Liberte?

Thought bubble

What motivates the target market to purchase Liberte?

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What other target market should Liberte look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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