Liberte Consumer Insights

Who buys Liberte?

A Liberte consumer is generally slightly lower income, Asian, and lower middle age. Liberte consumers are more likely to purchase Liberte during larger pantry stocking trips. Brands such as Boars Head, Birds Eye, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Liberte Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.62
% of Basket $ (median)
4.2%
Total Basket $ (median)
$38.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Liberte Consumer Demographics

demographic
index
Female
99
Male
109
<24
82
25-34
105
35-44
106
45-54
88
55-64
100
65+
67
African American
90
Asian
105
Caucasian
99
Hispanic
105
demographic
index
Has Kids
94
No Kids
113
- $20k
72
$20k-40k
91
$40k-60k
117
$60k-80k
105
$80k-100k
97
$100k-125k
93
$125k +
106
No College
77
College
100
Adv. Degree
127

Understand Liberte Consumer Behavior

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Liberte Basket Affinity & Size

brand
basket affinity
Boars Head 7.5x
Birds Eye 7.2x
Chobani 7.0x
YoCrunch 6.4x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
403

Where is Liberte Purchased?

channels
index
Club
42
Dollar
101
Drug
0
Food
247
Gas & Convenience
1
Mass
23
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 1.6x
Sparkling Ice 1.6x
Nabisco Triscuit 1.5x
Dannon 1.5x

How Did They Pay?

method
index
Cash
71
Credit
126
Debit
86
Food Stamps
151

When is Liberte Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
13.7%
Wed
12.5%
Thu
11.8%
Fri
15.5%
Sat
16.8%
time of day
Morning
12.0%
Noon
16.2%
Afternoon
33.5%
Evening
29.3%
Late
9.0%

Get More Liberte Data

Contact us for the latest Liberte consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Liberte consumers switch to?

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Why do consumers stop buying Liberte products?

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Which retailers do Liberte shoppers prefer to shop at?

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What motivates consumers to try Liberte products?

Research the Liberte Target Market

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Who actually buys Liberte? Do these consumers match the intended target market of Liberte?

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What motivates the target market to purchase Liberte?

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What other target market should Liberte look at?

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Which other brands have a similar target market?

About Our Liberte Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.