Liberty Creek Consumer Insights

Who buys Liberty Creek? A Liberty Creek consumer is generally higher income, African American, and older age. Liberty Creek consumers are more likely to purchase Liberty Creek during larger pantry stocking trips. Brands such as Bud Light, Yoplait Light, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Liberty Creek Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
31.9%
Total Basket $ (median)
$21.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Liberty Creek Consumer Demographics

demographic
index
Female
93
Male
171
<24
62
25-34
73
35-44
81
45-54
115
55-64
249
65+
123
African American
141
Asian
45
Caucasian
106
Hispanic
74
demographic
index
Has Kids
76
No Kids
155
- $20k
84
$20k-40k
110
$40k-60k
87
$60k-80k
85
$80k-100k
135
$100k-125k
136
$125k +
67
No College
107
College
96
Adv. Degree
110

Understand Liberty Creek Consumer Behavior

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Liberty Creek Basket Affinity & Size

brand
basket affinity
Bud Light 23.5x
Yoplait Light 8.8x
Sunny Meadow 7.9x
Maxwell House 7.1x
basket size
index
Urgent Need (1-2 Items)
78
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
144

Where is Liberty Creek Purchased?

channels
index
Club
2
Dollar
276
Drug
301
Food
113
Gas & Convenience
56
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Taylor Farms 1.7x
Bud Light 1.7x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
119
Credit
105
Debit
99
Food Stamps
17

When is Liberty Creek Purchased?

day of week
Sun
11.3%
Mon
12.3%
Tue
13.2%
Wed
12.3%
Thu
15.8%
Fri
18.5%
Sat
16.8%
time of day
Morning
9.9%
Noon
11.9%
Afternoon
37.0%
Evening
34.7%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Liberty Creek consumers purchase?

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Why do Liberty Creek consumers try new brands?

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Where do Liberty Creek consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Liberty Creek Target Market

Arrow and target

Who actually buys Liberty Creek? Do these consumers match the intended target market of Liberty Creek?

Thought bubble

What motivates the target market to purchase Liberty Creek?

magnifying glass

What other target market should Liberty Creek look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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