Liberty Creek Consumer Insights

Who buys Liberty Creek?

A Liberty Creek consumer is generally higher income, African American, and older age. Liberty Creek consumers are more likely to purchase Liberty Creek during larger pantry stocking trips. Brands such as Bud Light, Yoplait Light, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Liberty Creek Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
31.9%
Total Basket $ (median)
$21.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Liberty Creek Consumer Demographics

demographic
index
Female
93
Male
171
<24
62
25-34
73
35-44
81
45-54
115
55-64
249
65+
123
African American
141
Asian
45
Caucasian
106
Hispanic
74
demographic
index
Has Kids
76
No Kids
155
- $20k
84
$20k-40k
110
$40k-60k
87
$60k-80k
85
$80k-100k
135
$100k-125k
136
$125k +
67
No College
107
College
96
Adv. Degree
110

Understand Liberty Creek Consumer Behavior

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Liberty Creek Basket Affinity & Size

brand
basket affinity
Bud Light 23.5x
Yoplait Light 8.8x
Sunny Meadow 7.9x
Maxwell House 7.1x
basket size
index
Urgent Need (1-2 Items)
78
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
111
Pantry Stocking (21+ Items)
144

Where is Liberty Creek Purchased?

channels
index
Club
2
Dollar
276
Drug
301
Food
113
Gas & Convenience
56
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.2x
Taylor Farms 1.7x
Bud Light 1.7x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
119
Credit
105
Debit
99
Food Stamps
17

When is Liberty Creek Purchased?

day of week
Sun
11.3%
Mon
12.3%
Tue
13.2%
Wed
12.3%
Thu
15.8%
Fri
18.5%
Sat
16.8%
time of day
Morning
9.9%
Noon
11.9%
Afternoon
37.0%
Evening
34.7%
Late
6.4%

About Our Liberty Creek Consumer Insights

How do we know who buys Liberty Creek? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Liberty Creek consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.