Libman Consumer Insights

Who buys Libman?

A Libman consumer is generally very low income, African American, and young adult age. Libman consumers are more likely to purchase Libman during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Libman Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.89
% of Basket $ (median)
12.3%
Total Basket $ (median)
$80.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Libman Consumer Demographics

demographic
index
Female
100
Male
103
<24
104
25-34
107
35-44
97
45-54
93
55-64
107
65+
99
African American
125
Asian
78
Caucasian
99
Hispanic
120
demographic
index
Has Kids
98
No Kids
105
- $20k
119
$20k-40k
114
$40k-60k
110
$60k-80k
90
$80k-100k
94
$100k-125k
90
$125k +
83
No College
113
College
99
Adv. Degree
91

Understand Libman Consumer Behavior

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Libman Basket Affinity & Size

brand
basket affinity
Swiffer 13.1x
Lysol 10.2x
Clorox 9.7x
Febreze 5.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
332

Where is Libman Purchased?

channels
index
Club
99
Drug
55
Food
31
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Vlasic 1.5x
Marlboro 1.5x
Kraft Singles 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
107
Credit
90
Debit
112
Food Stamps
62

When is Libman Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
11.9%
Wed
11.7%
Thu
12.0%
Fri
15.9%
Sat
18.5%
time of day
Morning
15.4%
Noon
16.9%
Afternoon
35.4%
Evening
25.7%
Late
6.5%

About Our Libman Consumer Insights

How do we know who buys Libman? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Libman consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.