Libman Consumer Insights

Who buys Libman?

A Libman consumer is generally very low income, African American, and young adult age. Libman consumers are more likely to purchase Libman during larger pantry stocking trips. Brands such as Swiffer, Lysol, and Clorox also tend to be purchased in the same trip. See sample consumer insights data below.

Libman Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.89
% of Basket $ (median)
12.3%
Total Basket $ (median)
$80.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Libman Consumer Demographics

demographic
index
Female
100
Male
103
<24
104
25-34
107
35-44
97
45-54
93
55-64
107
65+
99
African American
125
Asian
78
Caucasian
99
Hispanic
120
demographic
index
Has Kids
98
No Kids
105
- $20k
119
$20k-40k
114
$40k-60k
110
$60k-80k
90
$80k-100k
94
$100k-125k
90
$125k +
83
No College
113
College
99
Adv. Degree
91

Understand Libman Consumer Behavior

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Libman Basket Affinity & Size

brand
basket affinity
Swiffer 13.1x
Lysol 10.2x
Clorox 9.7x
Febreze 5.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
332

Where is Libman Purchased?

channels
index
Club
99
Drug
55
Food
31
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Vlasic 1.5x
Marlboro 1.5x
Kraft Singles 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
107
Credit
90
Debit
112
Food Stamps
62

When is Libman Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
11.9%
Wed
11.7%
Thu
12.0%
Fri
15.9%
Sat
18.5%
time of day
Morning
15.4%
Noon
16.9%
Afternoon
35.4%
Evening
25.7%
Late
6.5%

Get More Libman Data

Contact us for the latest Libman consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Libman consumers switch to?

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Why do consumers stop buying Libman products?

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Which retailers do Libman shoppers prefer to shop at?

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What motivates consumers to try Libman products?

Research the Libman Target Market

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Who actually buys Libman? Do these consumers match the intended target market of Libman?

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What motivates the target market to buy Libman?

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What other target market should Libman look at?

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Which other brands have a similar target market?

About Our Libman Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.