Life Savers Consumer Insights

Who buys Life Savers? A Life Savers consumer is generally higher income, African American, and older age. Life Savers consumers are more likely to purchase Life Savers during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Life Savers Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.05
% of Basket $ (median)
6.9%
Total Basket $ (median)
$29.73

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Life Savers Consumer Demographics

demographic
index
Female
101
Male
93
<24
80
25-34
84
35-44
98
45-54
115
55-64
126
65+
114
African American
126
Asian
56
Caucasian
107
Hispanic
69
demographic
index
Has Kids
96
No Kids
109
- $20k
94
$20k-40k
101
$40k-60k
101
$60k-80k
99
$80k-100k
100
$100k-125k
104
$125k +
99
No College
107
College
99
Adv. Degree
99

Understand Life Savers Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Life Savers Basket Affinity & Size

brand
basket affinity
Skittles 10.3x
Twizzlers 7.4x
Hershey's Kisses 7.1x
Reese's 6.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
287

Where is Life Savers Purchased?

channels
index
Beauty
13
Club
47
Dollar
390
Drug
226
Food
57
Gas & Convenience
85
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Hershey's Kisses 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
111
Credit
101
Debit
96
Food Stamps
94

When is Life Savers Purchased?

day of week
Sun
14.7%
Mon
12.8%
Tue
13.4%
Wed
13.6%
Thu
13.1%
Fri
15.5%
Sat
17.0%
time of day
Morning
15.8%
Noon
15.9%
Afternoon
34.3%
Evening
27.2%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Life Savers consumers purchase?

check mark

Why do Life Savers consumers try new brands?

check mark

Where do Life Savers consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Life Savers Target Market

Arrow and target

Who actually buys Life Savers? Do these consumers match the intended target market of Life Savers?

Thought bubble

What motivates the target market to purchase Life Savers?

magnifying glass

What other target market should Life Savers look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us