Life Savers Consumer Insights

Who buys Life Savers?

A Life Savers consumer is generally higher income, African American, and older age. Life Savers consumers are more likely to purchase Life Savers during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Life Savers Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.05
% of Basket $ (median)
6.9%
Total Basket $ (median)
$29.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Life Savers Consumer Demographics

demographic
index
Female
101
Male
93
<24
80
25-34
84
35-44
98
45-54
115
55-64
126
65+
114
African American
126
Asian
56
Caucasian
107
Hispanic
69
demographic
index
Has Kids
96
No Kids
109
- $20k
94
$20k-40k
101
$40k-60k
101
$60k-80k
99
$80k-100k
100
$100k-125k
104
$125k +
99
No College
107
College
99
Adv. Degree
99

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Life Savers Basket Affinity & Size

brand
basket affinity
Skittles 10.3x
Twizzlers 7.4x
Hershey's Kisses 7.1x
Reese's 6.4x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
287

Where is Life Savers Purchased?

channels
index
Beauty
13
Club
47
Dollar
390
Drug
226
Food
57
Gas & Convenience
85
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Hershey's Kisses 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
111
Credit
101
Debit
96
Food Stamps
94

When is Life Savers Purchased?

day of week
Sun
14.7%
Mon
12.8%
Tue
13.4%
Wed
13.6%
Thu
13.1%
Fri
15.5%
Sat
17.0%
time of day
Morning
15.8%
Noon
15.9%
Afternoon
34.3%
Evening
27.2%
Late
6.8%

Get More Life Savers Data

Better understand Life Savers consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Life Savers consumers switch to?

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Why do consumers stop buying Life Savers products?

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Which retailers do Life Savers shoppers prefer to shop at?

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What motivates consumers to try Life Savers products?

Research the Life Savers Target Market

Arrow and target

Who actually buys Life Savers? Do these consumers match the intended target market of Life Savers?

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What motivates the target market to buy Life Savers?

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What other target market should Life Savers look at?

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Which other brands have a similar target market?

About Our Life Savers Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.