LifeStyles Consumer Insights

Who buys LifeStyles? LifeStyles consumers are generally lower income, Asian, and adolescent age. LifeStyles consumers are more likely to purchase LifeStyles during larger pantry stocking trips. Brands such as Suave, Oral-B, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

LifeStyles Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.29
% of Basket $ (median)
21.8%
Total Basket $ (median)
$28.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

LifeStyles Consumer Demographics

demographic
index
Female
93
Male
167
<24
354
25-34
173
35-44
73
45-54
57
55-64
30
65+
21
African American
110
Asian
153
Caucasian
87
Hispanic
144
demographic
index
Has Kids
87
No Kids
129
- $20k
149
$20k-40k
149
$40k-60k
119
$60k-80k
94
$80k-100k
79
$100k-125k
52
$125k +
48
No College
99
College
100
Adv. Degree
102

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LifeStyles Basket Affinity & Size

brand
basket affinity
Suave 7.5x
Oral-B 6.7x
Sunbeam 6.6x
Birds Eye 6.4x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
186

Where is LifeStyles Purchased?

channels
index
Beauty
74
Dollar
88
Drug
386
Food
22
Gas & Convenience
29
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Red Bull 1.9x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
116
Credit
104
Debit
95
Food Stamps
57

When is LifeStyles Purchased?

day of week
Sun
15.8%
Mon
12.6%
Tue
12.4%
Wed
11.3%
Thu
11.5%
Fri
17.2%
Sat
19.1%
time of day
Morning
9.6%
Noon
11.6%
Afternoon
28.0%
Evening
34.8%
Late
16.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do LifeStyles consumers purchase?

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Why do LifeStyles consumers try new brands?

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Where do LifeStyles consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the LifeStyles Target Market

Arrow and target

Who actually buys LifeStyles? Do these consumers match the intended target market of LifeStyles?

Thought bubble

What motivates the target market to purchase LifeStyles?

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What other target market should LifeStyles look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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