LifeStyles Consumer Insights

Who buys LifeStyles?

A LifeStyles consumer is generally lower income, Asian, and adolescent age. LifeStyles consumers are more likely to purchase LifeStyles during larger pantry stocking trips. Brands such as Suave, Oral-B, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

LifeStyles Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.29
% of Basket $ (median)
21.8%
Total Basket $ (median)
$28.88

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

LifeStyles Consumer Demographics

demographic
index
Female
93
Male
167
<24
354
25-34
173
35-44
73
45-54
57
55-64
30
65+
21
African American
110
Asian
153
Caucasian
87
Hispanic
144
demographic
index
Has Kids
87
No Kids
129
- $20k
149
$20k-40k
149
$40k-60k
119
$60k-80k
94
$80k-100k
79
$100k-125k
52
$125k +
48
No College
99
College
100
Adv. Degree
102

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LifeStyles Basket Affinity & Size

brand
basket affinity
Suave 7.5x
Oral-B 6.7x
Sunbeam 6.6x
Birds Eye 6.4x
basket size
index
Urgent Need (1-2 Items)
66
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
118
Pantry Stocking (21+ Items)
186

Where is LifeStyles Purchased?

channels
index
Beauty
74
Dollar
88
Drug
386
Food
22
Gas & Convenience
29
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Red Bull 1.9x
Monster Energy 1.9x
Marlboro Gold Pack 1.9x

How Did They Pay?

method
index
Cash
116
Credit
104
Debit
95
Food Stamps
57

When is LifeStyles Purchased?

day of week
Sun
15.8%
Mon
12.6%
Tue
12.4%
Wed
11.3%
Thu
11.5%
Fri
17.2%
Sat
19.1%
time of day
Morning
9.6%
Noon
11.6%
Afternoon
28.0%
Evening
34.8%
Late
16.1%

About Our LifeStyles Consumer Insights

How do we know who buys LifeStyles? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the LifeStyles consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.