Lifeway Consumer Insights

Who buys Lifeway?

A Lifeway consumer is generally median income, Hispanic, and upper middle age. Lifeway consumers are more likely to purchase Lifeway during larger pantry stocking trips. Brands such as Arnold, Almond Breeze, and Silk also tend to be purchased in the same trip. Sample consumer insights data below.

Lifeway Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.18
% of Basket $ (median)
5.6%
Total Basket $ (median)
$56.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lifeway Consumer Demographics

demographic
index
Female
101
Male
91
<24
73
25-34
100
35-44
99
45-54
111
55-64
98
65+
71
African American
54
Asian
75
Caucasian
100
Hispanic
130
demographic
index
Has Kids
103
No Kids
93
- $20k
93
$20k-40k
72
$40k-60k
106
$60k-80k
125
$80k-100k
103
$100k-125k
79
$125k +
113
No College
66
College
101
Adv. Degree
137

Understand Lifeway Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lifeway Basket Affinity & Size

brand
basket affinity
Arnold 11.2x
Almond Breeze 10.9x
Silk 10.6x
Horizon Organic 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
442

Where is Lifeway Purchased?

channels
index
Club
23
Drug
95
Food
121
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Goya 1.7x
Dannon Oikos 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
124
Credit
122
Debit
67
Food Stamps
124

When is Lifeway Purchased?

day of week
Sun
17.8%
Mon
13.4%
Tue
12.8%
Wed
11.7%
Thu
12.4%
Fri
14.5%
Sat
17.3%
time of day
Morning
15.4%
Noon
18.7%
Afternoon
31.2%
Evening
27.5%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Lifeway consumers purchase?

check mark

Why do Lifeway consumers try new brands?

check mark

Where do Lifeway consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lifeway Target Market

Arrow and target

Who actually buys Lifeway? Do these consumers match the intended target market of Lifeway?

Thought bubble

What motivates the target market to purchase Lifeway?

magnifying glass

What other target market should Lifeway look at?

venn diagram

Which other brands have a similar target market?

About Our Lifeway Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.