Lifeway Kefir Consumer Insights

Who buys Lifeway Kefir?

A Lifeway Kefir consumer is generally slightly higher income, Caucasian, and older age. Lifeway Kefir consumers are more likely to purchase Lifeway Kefir during larger pantry stocking trips. Brands such as Fresh Selections, Bolthouse Farms, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Lifeway Kefir Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
6.4%
Total Basket $ (median)
$43.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lifeway Kefir Consumer Demographics

demographic
index
Female
97
Male
125
<24
102
25-34
115
35-44
92
45-54
86
55-64
130
65+
82
African American
57
Asian
75
Caucasian
105
Hispanic
75
demographic
index
Has Kids
92
No Kids
118
- $20k
82
$20k-40k
100
$40k-60k
108
$60k-80k
96
$80k-100k
115
$100k-125k
96
$125k +
91
No College
73
College
99
Adv. Degree
139

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Lifeway Kefir Basket Affinity & Size

brand
basket affinity
Fresh Selections 20.7x
Bolthouse Farms 17.6x
Kellogg's 14.0x
Fresh Express 13.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
444

Where is Lifeway Kefir Purchased?

channels
index
Drug
1
Food
287
Gas & Convenience
5
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Boars Head 1.9x
Horizon Organic 1.7x
Almond Breeze 1.7x

How Did They Pay?

method
index
Cash
97
Credit
79
Debit
122
Food Stamps
108

When is Lifeway Kefir Purchased?

day of week
Sun
19.2%
Mon
14.1%
Tue
13.2%
Wed
12.1%
Thu
11.0%
Fri
14.0%
Sat
16.5%
time of day
Morning
14.0%
Noon
19.0%
Afternoon
33.4%
Evening
28.7%
Late
4.9%

About Our Lifeway Kefir Consumer Insights

How do we know who buys Lifeway Kefir? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lifeway Kefir consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.