Light 'n Fluffy Consumer Insights

Who buys Light 'n Fluffy?

A Light 'n Fluffy consumer is generally slightly higher income, Caucasian, and older age. Light 'n Fluffy consumers are more likely to purchase Light 'n Fluffy during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Perdue, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Light 'n Fluffy Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.88
% of Basket $ (median)
2.4%
Total Basket $ (median)
$77.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Light 'n Fluffy Consumer Demographics

demographic
index
Female
100
Male
98
<24
49
25-34
73
35-44
99
45-54
123
55-64
146
65+
130
African American
67
Asian
25
Caucasian
119
Hispanic
28
demographic
index
Has Kids
96
No Kids
109
- $20k
86
$20k-40k
94
$40k-60k
97
$60k-80k
107
$80k-100k
120
$100k-125k
98
$125k +
92
No College
128
College
96
Adv. Degree
89

Understand Light 'n Fluffy Consumer Behavior

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Light 'n Fluffy Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 6.6x
Perdue 6.4x
Libby's 6.0x
Campbells 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
543

Where is Light 'n Fluffy Purchased?

channels
index
Drug
11
Food
95
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Maxwell House 1.9x
Snyders Of Hanover 1.8x
Domino 1.8x

How Did They Pay?

method
index
Cash
105
Credit
104
Debit
93
Food Stamps
114

When is Light 'n Fluffy Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.1%
Wed
11.3%
Thu
11.5%
Fri
13.6%
Sat
17.8%
time of day
Morning
14.9%
Noon
17.9%
Afternoon
38.3%
Evening
23.6%
Late
5.4%

About Our Light 'n Fluffy Consumer Insights

How do we know who buys Light 'n Fluffy? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Light 'n Fluffy consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.