Light 'n Fluffy Consumer Insights

Who buys Light 'n Fluffy? A Light 'n Fluffy consumer is generally slightly higher income, Caucasian, and older age. Light 'n Fluffy consumers are more likely to purchase Light 'n Fluffy during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Perdue, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Light 'n Fluffy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
2.4%
Total Basket $ (median)
$77.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Light 'n Fluffy Consumer Demographics

demographic
index
Female
100
Male
98
<24
49
25-34
73
35-44
99
45-54
123
55-64
146
65+
130
African American
67
Asian
25
Caucasian
119
Hispanic
28
demographic
index
Has Kids
96
No Kids
109
- $20k
86
$20k-40k
94
$40k-60k
97
$60k-80k
107
$80k-100k
120
$100k-125k
98
$125k +
92
No College
128
College
96
Adv. Degree
89

Understand Light 'n Fluffy Consumer Behavior

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Light 'n Fluffy Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 6.6x
Perdue 6.4x
Libby's 6.0x
Campbells 5.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
543

Where is Light 'n Fluffy Purchased?

channels
index
Drug
11
Food
95
Mass
148
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.9x
Maxwell House 1.9x
Snyders Of Hanover 1.8x
Domino 1.8x

How Did They Pay?

method
index
Cash
105
Credit
104
Debit
93
Food Stamps
114

When is Light 'n Fluffy Purchased?

day of week
Sun
19.9%
Mon
13.8%
Tue
12.1%
Wed
11.3%
Thu
11.5%
Fri
13.6%
Sat
17.8%
time of day
Morning
14.9%
Noon
17.9%
Afternoon
38.3%
Evening
23.6%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Light 'n Fluffy consumers purchase?

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Why do Light 'n Fluffy consumers try new brands?

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Where do Light 'n Fluffy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Light 'n Fluffy Target Market

Arrow and target

Who actually buys Light 'n Fluffy? Do these consumers match the intended target market of Light 'n Fluffy?

Thought bubble

What motivates the target market to purchase Light 'n Fluffy?

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What other target market should Light 'n Fluffy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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