L'il Critters Consumer Insights

Who buys L'il Critters?

A L'il Critters consumer is generally very high income, Asian, and lower middle age. L'il Critters consumers are more likely to purchase L'il Critters during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Nutella, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

L'il Critters Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.59
% of Basket $ (median)
10.3%
Total Basket $ (median)
$102.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

L'il Critters Consumer Demographics

demographic
index
Female
99
Male
111
<24
43
25-34
79
35-44
144
45-54
85
55-64
29
65+
42
African American
75
Asian
249
Caucasian
83
Hispanic
118
demographic
index
Has Kids
133
No Kids
25
- $20k
63
$20k-40k
72
$40k-60k
83
$60k-80k
95
$80k-100k
103
$100k-125k
141
$125k +
154
No College
66
College
100
Adv. Degree
139

Understand L'il Critters Consumer Behavior

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L'il Critters Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 9.0x
Nutella 6.7x
Dannon Danimals 6.0x
Capri Sun 5.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
197
Pantry Stocking (21+ Items)
305

Where is L'il Critters Purchased?

channels
index
Beauty
3
Club
491
Dollar
23
Drug
68
Food
27
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
Horizon Organic 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
56
Credit
124
Debit
106
Food Stamps
45

When is L'il Critters Purchased?

day of week
Sun
16.9%
Mon
12.9%
Tue
12.4%
Wed
12.3%
Thu
12.7%
Fri
15.2%
Sat
17.7%
time of day
Morning
13.3%
Noon
21.9%
Afternoon
38.0%
Evening
23.1%
Late
3.7%

About Our L'il Critters Consumer Insights

How do we know who buys L'il Critters? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the L'il Critters consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.