L'il Critters Consumer Insights

Who buys L'il Critters?

A L'il Critters consumer is generally very high income, Asian, and lower middle age. L'il Critters consumers are more likely to purchase L'il Critters during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Nutella, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

L'il Critters Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.59
% of Basket $ (median)
10.3%
Total Basket $ (median)
$102.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

L'il Critters Consumer Demographics

demographic
index
Female
99
Male
111
<24
43
25-34
79
35-44
144
45-54
85
55-64
29
65+
42
African American
75
Asian
249
Caucasian
83
Hispanic
118
demographic
index
Has Kids
133
No Kids
25
- $20k
63
$20k-40k
72
$40k-60k
83
$60k-80k
95
$80k-100k
103
$100k-125k
141
$125k +
154
No College
66
College
100
Adv. Degree
139

Understand L'il Critters Consumer Behavior

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L'il Critters Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 9.0x
Nutella 6.7x
Dannon Danimals 6.0x
Capri Sun 5.9x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
197
Pantry Stocking (21+ Items)
305

Where is L'il Critters Purchased?

channels
index
Beauty
3
Club
491
Dollar
23
Drug
68
Food
27
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.7x
Horizon Organic 1.5x
Nutella 1.5x

How Did They Pay?

method
index
Cash
56
Credit
124
Debit
106
Food Stamps
45

When is L'il Critters Purchased?

day of week
Sun
16.9%
Mon
12.9%
Tue
12.4%
Wed
12.3%
Thu
12.7%
Fri
15.2%
Sat
17.7%
time of day
Morning
13.3%
Noon
21.9%
Afternoon
38.0%
Evening
23.1%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do L'il Critters consumers purchase?

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Why do L'il Critters consumers try new brands?

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Where do L'il Critters consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the L'il Critters Target Market

Arrow and target

Who actually buys L'il Critters? Do these consumers match the intended target market of L'il Critters?

Thought bubble

What motivates the target market to purchase L'il Critters?

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What other target market should L'il Critters look at?

venn diagram

Which other brands have a similar target market?

About Our L'il Critters Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.