Lime A Rita Consumer Insights

Who buys Lime A Rita?

A Lime A Rita consumer is generally higher income, African American, and senior age. Lime A Rita consumers are more likely to purchase Lime A Rita during larger pantry stocking trips. Brands such as Ro-Tel, Dannon Danimals, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Lime A Rita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.98
% of Basket $ (median)
12.8%
Total Basket $ (median)
$46.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lime A Rita Consumer Demographics

demographic
index
Female
100
Male
101
<24
111
25-34
85
35-44
104
45-54
117
55-64
78
65+
122
African American
174
Asian
65
Caucasian
100
Hispanic
101
demographic
index
Has Kids
101
No Kids
98
- $20k
89
$20k-40k
96
$40k-60k
105
$60k-80k
92
$80k-100k
80
$100k-125k
121
$125k +
118
No College
91
College
103
Adv. Degree
95

Understand Lime A Rita Consumer Behavior

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Lime A Rita Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.5x
Dannon Danimals 4.5x
Jennie-O 4.4x
Johnsonville 4.1x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
257

Where is Lime A Rita Purchased?

channels
index
Club
110
Dollar
63
Drug
89
Food
118
Gas & Convenience
246
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Jennie-O 1.5x
Diet Dr Pepper 1.5x
Dannon Oikos 1.5x

How Did They Pay?

method
index
Cash
96
Credit
98
Debit
112
Food Stamps
53

When is Lime A Rita Purchased?

day of week
Sun
13.1%
Mon
10.7%
Tue
9.9%
Wed
10.3%
Thu
11.6%
Fri
20.7%
Sat
23.6%
time of day
Morning
10.9%
Noon
13.5%
Afternoon
38.1%
Evening
30.5%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lime A Rita consumers purchase?

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Why do Lime A Rita consumers try new brands?

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Where do Lime A Rita consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lime A Rita Target Market

Arrow and target

Who actually buys Lime A Rita? Do these consumers match the intended target market of Lime A Rita?

Thought bubble

What motivates the target market to purchase Lime A Rita?

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What other target market should Lime A Rita look at?

venn diagram

Which other brands have a similar target market?

About Our Lime A Rita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.