Lime-A-Way Consumer Insights

Who buys Lime-A-Way? A Lime-A-Way consumer is generally very low income, Hispanic, and older age. Lime-A-Way consumers are more likely to purchase Lime-A-Way during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Lysol also tend to be purchased in the same trip. Sample consumer insights data below.

Lime-A-Way Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.6%
Total Basket $ (median)
$52.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lime-A-Way Consumer Demographics

demographic
index
Female
102
Male
82
<24
77
25-34
85
35-44
94
45-54
113
55-64
143
65+
138
African American
109
Asian
78
Caucasian
100
Hispanic
115
demographic
index
Has Kids
90
No Kids
123
- $20k
117
$20k-40k
102
$40k-60k
93
$60k-80k
105
$80k-100k
94
$100k-125k
101
$125k +
95
No College
111
College
100
Adv. Degree
89

Understand Lime-A-Way Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lime-A-Way Basket Affinity & Size

brand
basket affinity
Clorox 13.1x
Swiffer 11.7x
Lysol 10.7x
Dawn 7.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
320

Where is Lime-A-Way Purchased?

channels
index
Club
6
Dollar
1381
Drug
36
Food
54
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Hawaiian Punch 1.4x
Diet Mountain Dew 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
98
Food Stamps
32

When is Lime-A-Way Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
13.0%
Wed
11.3%
Thu
11.2%
Fri
15.0%
Sat
20.2%
time of day
Morning
19.2%
Noon
19.1%
Afternoon
33.7%
Evening
22.9%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Lime-A-Way consumers purchase?

check mark

Why do Lime-A-Way consumers try new brands?

check mark

Where do Lime-A-Way consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lime-A-Way Target Market

Arrow and target

Who actually buys Lime-A-Way? Do these consumers match the intended target market of Lime-A-Way?

Thought bubble

What motivates the target market to purchase Lime-A-Way?

magnifying glass

What other target market should Lime-A-Way look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us