Lime-A-Way Consumer Insights

Who buys Lime-A-Way?

A Lime-A-Way consumer is generally very low income, Hispanic, and older age. Lime-A-Way consumers are more likely to purchase Lime-A-Way during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Lysol also tend to be purchased in the same trip. See sample consumer insights data below.

Lime-A-Way Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.6%
Total Basket $ (median)
$52.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lime-A-Way Consumer Demographics

demographic
index
Female
102
Male
82
<24
77
25-34
85
35-44
94
45-54
113
55-64
143
65+
138
African American
109
Asian
78
Caucasian
100
Hispanic
115
demographic
index
Has Kids
90
No Kids
123
- $20k
117
$20k-40k
102
$40k-60k
93
$60k-80k
105
$80k-100k
94
$100k-125k
101
$125k +
95
No College
111
College
100
Adv. Degree
89

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Lime-A-Way Basket Affinity & Size

brand
basket affinity
Clorox 13.1x
Swiffer 11.7x
Lysol 10.7x
Dawn 7.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
320

Where is Lime-A-Way Purchased?

channels
index
Club
6
Dollar
1381
Drug
36
Food
54
Gas & Convenience
3
Mass
116
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Hawaiian Punch 1.4x
Diet Mountain Dew 1.4x
YoCrunch 1.4x

How Did They Pay?

method
index
Cash
120
Credit
102
Debit
98
Food Stamps
32

When is Lime-A-Way Purchased?

day of week
Sun
16.2%
Mon
13.0%
Tue
13.0%
Wed
11.3%
Thu
11.2%
Fri
15.0%
Sat
20.2%
time of day
Morning
19.2%
Noon
19.1%
Afternoon
33.7%
Evening
22.9%
Late
5.1%

Get More Lime-A-Way Data

Contact us for the latest Lime-A-Way consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Lime-A-Way consumers switch to?

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Why do consumers stop buying Lime-A-Way products?

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Which retailers do Lime-A-Way shoppers prefer to shop at?

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What motivates consumers to try Lime-A-Way products?

Research the Lime-A-Way Target Market

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Who actually buys Lime-A-Way? Do these consumers match the intended target market of Lime-A-Way?

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What motivates the target market to buy Lime-A-Way?

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What other target market should Lime-A-Way look at?

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Which other brands have a similar target market?

About Our Lime-A-Way Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.