Lindt Consumer Insights

Who buys Lindt?

A Lindt consumer is generally very low income, Asian, and adolescent age. Lindt consumers are more likely to purchase Lindt during larger pantry stocking trips. Brands such as Cadbury, Hershey's Kisses, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Lindt Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.33
% of Basket $ (median)
9.4%
Total Basket $ (median)
$35.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lindt Consumer Demographics

demographic
index
Female
98
Male
119
<24
119
25-34
97
35-44
97
45-54
105
55-64
102
65+
106
African American
61
Asian
192
Caucasian
94
Hispanic
86
demographic
index
Has Kids
96
No Kids
110
- $20k
110
$20k-40k
92
$40k-60k
97
$60k-80k
99
$80k-100k
101
$100k-125k
102
$125k +
106
No College
85
College
101
Adv. Degree
113

Understand Lindt Consumer Behavior

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Lindt Basket Affinity & Size

brand
basket affinity
Cadbury 9.9x
Hershey's Kisses 7.5x
Archer Farms 7.3x
Reese's 6.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
245

Where is Lindt Purchased?

channels
index
Beauty
7
Club
72
Dollar
104
Drug
327
Food
68
Gas & Convenience
50
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.3x
Nabisco Triscuit 1.2x
Dannon 1.2x
Arizona (Beverage) 1.2x

How Did They Pay?

method
index
Cash
108
Credit
111
Debit
88
Food Stamps
82

When is Lindt Purchased?

day of week
Sun
14.3%
Mon
12.7%
Tue
13.0%
Wed
13.6%
Thu
13.7%
Fri
15.2%
Sat
17.7%
time of day
Morning
13.9%
Noon
15.9%
Afternoon
34.2%
Evening
28.4%
Late
7.6%

About Our Lindt Consumer Insights

How do we know who buys Lindt? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lindt consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.