Lindt Consumer Insights

Who buys Lindt?

A Lindt consumer is generally very low income, Asian, and adolescent age. Lindt consumers are more likely to purchase Lindt during larger pantry stocking trips. Brands such as Cadbury, Hershey's Kisses, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Lindt Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.33
% of Basket $ (median)
9.4%
Total Basket $ (median)
$35.29

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lindt Consumer Demographics

demographic
index
Female
98
Male
119
<24
119
25-34
97
35-44
97
45-54
105
55-64
102
65+
106
African American
61
Asian
192
Caucasian
94
Hispanic
86
demographic
index
Has Kids
96
No Kids
110
- $20k
110
$20k-40k
92
$40k-60k
97
$60k-80k
99
$80k-100k
101
$100k-125k
102
$125k +
106
No College
85
College
101
Adv. Degree
113

Understand Lindt Consumer Behavior

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Lindt Basket Affinity & Size

brand
basket affinity
Cadbury 9.9x
Hershey's Kisses 7.5x
Archer Farms 7.3x
Reese's 6.8x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
245

Where is Lindt Purchased?

channels
index
Beauty
7
Club
72
Dollar
104
Drug
327
Food
68
Gas & Convenience
50
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cadbury 1.3x
Nabisco Triscuit 1.2x
Dannon 1.2x
Arizona (Beverage) 1.2x

How Did They Pay?

method
index
Cash
108
Credit
111
Debit
88
Food Stamps
82

When is Lindt Purchased?

day of week
Sun
14.3%
Mon
12.7%
Tue
13.0%
Wed
13.6%
Thu
13.7%
Fri
15.2%
Sat
17.7%
time of day
Morning
13.9%
Noon
15.9%
Afternoon
34.2%
Evening
28.4%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lindt consumers purchase?

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Why do Lindt consumers try new brands?

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Where do Lindt consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lindt Target Market

Arrow and target

Who actually buys Lindt? Do these consumers match the intended target market of Lindt?

Thought bubble

What motivates the target market to purchase Lindt?

magnifying glass

What other target market should Lindt look at?

venn diagram

Which other brands have a similar target market?

About Our Lindt Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.