Ling Ling Consumer Insights

Who buys Ling Ling?

A Ling Ling consumer is generally very high income, Asian, and adolescent age. Ling Ling consumers are more likely to purchase Ling Ling during mid to large sized trips. Brands such as Nutella, Yoplait Go-Gurt, and Cascade also tend to be purchased in the same trip. See sample consumer insights data below.

Ling Ling Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.49
% of Basket $ (median)
8.4%
Total Basket $ (median)
$124.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ling Ling Consumer Demographics

demographic
index
Female
96
Male
140
<24
142
25-34
96
35-44
108
45-54
103
55-64
68
65+
54
African American
24
Asian
473
Caucasian
67
Hispanic
85
demographic
index
Has Kids
109
No Kids
79
- $20k
88
$20k-40k
81
$40k-60k
95
$60k-80k
95
$80k-100k
112
$100k-125k
99
$125k +
137
No College
67
College
104
Adv. Degree
118

Understand Ling Ling Consumer Behavior

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Ling Ling Basket Affinity & Size

brand
basket affinity
Nutella 12.2x
Yoplait Go-Gurt 12.2x
Cascade 10.6x
Oroweat 10.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
245
Pantry Stocking (21+ Items)
242

Where is Ling Ling Purchased?

channels
index
Club
830
Drug
0
Food
38
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.6x
Nutella 1.6x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
47
Credit
136
Debit
100
Food Stamps
68

When is Ling Ling Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
11.4%
Wed
10.3%
Thu
13.6%
Fri
15.5%
Sat
18.1%
time of day
Morning
8.9%
Noon
21.5%
Afternoon
41.9%
Evening
26.0%
Late
1.6%

About Our Ling Ling Consumer Insights

How do we know who buys Ling Ling? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ling Ling consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.