Ling Ling Consumer Insights

Who buys Ling Ling? A Ling Ling consumer is generally very high income, Asian, and adolescent age. Ling Ling consumers are more likely to purchase Ling Ling during mid to large sized trips. Brands such as Nutella, Yoplait Go-Gurt, and Cascade also tend to be purchased in the same trip. Sample consumer insights data below.

Ling Ling Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.49
% of Basket $ (median)
8.4%
Total Basket $ (median)
$124.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ling Ling Consumer Demographics

demographic
index
Female
96
Male
140
<24
142
25-34
96
35-44
108
45-54
103
55-64
68
65+
54
African American
24
Asian
473
Caucasian
67
Hispanic
85
demographic
index
Has Kids
109
No Kids
79
- $20k
88
$20k-40k
81
$40k-60k
95
$60k-80k
95
$80k-100k
112
$100k-125k
99
$125k +
137
No College
67
College
104
Adv. Degree
118

Understand Ling Ling Consumer Behavior

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Ling Ling Basket Affinity & Size

brand
basket affinity
Nutella 12.2x
Yoplait Go-Gurt 12.2x
Cascade 10.6x
Oroweat 10.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
245
Pantry Stocking (21+ Items)
242

Where is Ling Ling Purchased?

channels
index
Club
830
Drug
0
Food
38
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.6x
Nutella 1.6x
Horizon Organic 1.5x

How Did They Pay?

method
index
Cash
47
Credit
136
Debit
100
Food Stamps
68

When is Ling Ling Purchased?

day of week
Sun
18.0%
Mon
13.1%
Tue
11.4%
Wed
10.3%
Thu
13.6%
Fri
15.5%
Sat
18.1%
time of day
Morning
8.9%
Noon
21.5%
Afternoon
41.9%
Evening
26.0%
Late
1.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ling Ling consumers purchase?

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Why do Ling Ling consumers try new brands?

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Where do Ling Ling consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ling Ling Target Market

Arrow and target

Who actually buys Ling Ling? Do these consumers match the intended target market of Ling Ling?

Thought bubble

What motivates the target market to purchase Ling Ling?

magnifying glass

What other target market should Ling Ling look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us