Lion Consumer Insights

Who buys Lion?

A Lion consumer is generally slightly lower income, Caucasian, and adolescent age. Lion consumers are more likely to purchase Lion during larger pantry stocking trips. Brands such as Purina Friskies, Gerber Graduates, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Lion Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.94
% of Basket $ (median)
11.9%
Total Basket $ (median)
$49.74

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lion Consumer Demographics

demographic
index
Female
105
Male
52
<24
162
25-34
122
35-44
76
45-54
88
55-64
139
65+
141
African American
46
Asian
53
Caucasian
114
Hispanic
43
demographic
index
Has Kids
92
No Kids
118
- $20k
105
$20k-40k
114
$40k-60k
136
$60k-80k
105
$80k-100k
97
$100k-125k
70
$125k +
45
No College
107
College
102
Adv. Degree
82

Understand Lion Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Lion Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.1x
Gerber Graduates 6.6x
Marketside 5.4x
Ro-Tel 5.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
259

Where is Lion Purchased?

channels
index
Food
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.5x
Yoplait Light 1.4x
Cool Whip 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
96
Credit
99
Debit
115
Food Stamps
25

When is Lion Purchased?

day of week
Sun
13.0%
Mon
13.2%
Tue
11.8%
Wed
12.4%
Thu
13.6%
Fri
17.2%
Sat
18.8%
time of day
Morning
13.1%
Noon
18.4%
Afternoon
34.2%
Evening
27.1%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lion consumers purchase?

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Why do Lion consumers try new brands?

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Where do Lion consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lion Target Market

Arrow and target

Who actually buys Lion? Do these consumers match the intended target market of Lion?

Thought bubble

What motivates the target market to purchase Lion?

magnifying glass

What other target market should Lion look at?

venn diagram

Which other brands have a similar target market?

About Our Lion Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.