Lion Consumer Insights

Who buys Lion?

A Lion consumer is generally slightly lower income, Caucasian, and adolescent age. Lion consumers are more likely to purchase Lion during larger pantry stocking trips. Brands such as Purina Friskies, Gerber Graduates, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Lion Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.94
% of Basket $ (median)
11.9%
Total Basket $ (median)
$49.74

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lion Consumer Demographics

demographic
index
Female
105
Male
52
<24
162
25-34
122
35-44
76
45-54
88
55-64
139
65+
141
African American
46
Asian
53
Caucasian
114
Hispanic
43
demographic
index
Has Kids
92
No Kids
118
- $20k
105
$20k-40k
114
$40k-60k
136
$60k-80k
105
$80k-100k
97
$100k-125k
70
$125k +
45
No College
107
College
102
Adv. Degree
82

Understand Lion Consumer Behavior

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Lion Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.1x
Gerber Graduates 6.6x
Marketside 5.4x
Ro-Tel 5.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
259

Where is Lion Purchased?

channels
index
Food
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Snyders Of Hanover 1.5x
Yoplait Light 1.4x
Cool Whip 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
96
Credit
99
Debit
115
Food Stamps
25

When is Lion Purchased?

day of week
Sun
13.0%
Mon
13.2%
Tue
11.8%
Wed
12.4%
Thu
13.6%
Fri
17.2%
Sat
18.8%
time of day
Morning
13.1%
Noon
18.4%
Afternoon
34.2%
Evening
27.1%
Late
7.2%

About Our Lion Consumer Insights

How do we know who buys Lion? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lion consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.