Lipton Consumer Insights

Who buys Lipton?

A Lipton consumer is generally very low income, African American, and older age. Lipton consumers are more likely to purchase Lipton during larger pantry stocking trips. Brands such as Kellogg's, Smart Balance, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$49.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Consumer Demographics

demographic
index
Female
100
Male
102
<24
107
25-34
89
35-44
93
45-54
115
55-64
124
65+
113
African American
121
Asian
82
Caucasian
102
Hispanic
91
demographic
index
Has Kids
94
No Kids
113
- $20k
113
$20k-40k
112
$40k-60k
103
$60k-80k
102
$80k-100k
89
$100k-125k
96
$125k +
84
No College
122
College
97
Adv. Degree
86

Understand Lipton Consumer Behavior

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Lipton Basket Affinity & Size

brand
basket affinity
Kellogg's 4.8x
Smart Balance 4.6x
Fresh Selections 4.5x
Perdue 4.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
422

Where is Lipton Purchased?

channels
index
Beauty
56
Club
92
Dollar
108
Drug
58
Food
138
Gas & Convenience
163
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Smart Balance 1.4x
Utz 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
112
Credit
93
Debit
96
Food Stamps
143

When is Lipton Purchased?

day of week
Sun
17.6%
Mon
12.7%
Tue
12.1%
Wed
12.3%
Thu
12.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
15.2%
Noon
17.0%
Afternoon
34.9%
Evening
26.6%
Late
6.3%

Get More Lipton Data

Better understand Lipton consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Lipton consumers switch to?

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Why do consumers stop buying Lipton products?

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Which retailers do Lipton shoppers prefer to shop at?

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What motivates consumers to try Lipton products?

Research the Lipton Target Market

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Who actually buys Lipton? Do these consumers match the intended target market of Lipton?

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What motivates the target market to buy Lipton?

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What other target market should Lipton look at?

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Which other brands have a similar target market?

About Our Lipton Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.