Lipton Consumer Insights

Who buys Lipton?

A Lipton consumer is generally very low income, African American, and older age. Lipton consumers are more likely to purchase Lipton during larger pantry stocking trips. Brands such as Kellogg's, Smart Balance, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.1%
Total Basket $ (median)
$49.04

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Lipton Consumer Demographics

demographic
index
Female
100
Male
102
<24
107
25-34
89
35-44
93
45-54
115
55-64
124
65+
113
African American
121
Asian
82
Caucasian
102
Hispanic
91
demographic
index
Has Kids
94
No Kids
113
- $20k
113
$20k-40k
112
$40k-60k
103
$60k-80k
102
$80k-100k
89
$100k-125k
96
$125k +
84
No College
122
College
97
Adv. Degree
86

Understand Lipton Consumer Behavior

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Lipton Basket Affinity & Size

brand
basket affinity
Kellogg's 4.8x
Smart Balance 4.6x
Fresh Selections 4.5x
Perdue 4.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
422

Where is Lipton Purchased?

channels
index
Beauty
56
Club
92
Dollar
108
Drug
58
Food
138
Gas & Convenience
163
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Smart Balance 1.4x
Utz 1.4x
Maxwell House 1.4x

How Did They Pay?

method
index
Cash
112
Credit
93
Debit
96
Food Stamps
143

When is Lipton Purchased?

day of week
Sun
17.6%
Mon
12.7%
Tue
12.1%
Wed
12.3%
Thu
12.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
15.2%
Noon
17.0%
Afternoon
34.9%
Evening
26.6%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton consumers purchase?

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Why do Lipton consumers try new brands?

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Where do Lipton consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Target Market

Arrow and target

Who actually buys Lipton? Do these consumers match the intended target market of Lipton?

Thought bubble

What motivates the target market to purchase Lipton?

magnifying glass

What other target market should Lipton look at?

venn diagram

Which other brands have a similar target market?

About Our Lipton Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.