Lipton Brisk Consumer Insights

Who buys Lipton Brisk?

A Lipton Brisk consumer is generally very low income, African American, and adolescent age. Lipton Brisk consumers are more likely to purchase Lipton Brisk during larger pantry stocking trips. Brands such as Pepsi, Arizona (Beverage), and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Lipton Brisk Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.5%
Total Basket $ (median)
$23.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Lipton Brisk Consumer Demographics

demographic
index
Female
100
Male
103
<24
134
25-34
100
35-44
94
45-54
121
55-64
78
65+
60
African American
169
Asian
143
Caucasian
84
Hispanic
153
demographic
index
Has Kids
104
No Kids
92
- $20k
156
$20k-40k
133
$40k-60k
105
$60k-80k
89
$80k-100k
86
$100k-125k
80
$125k +
62
No College
142
College
97
Adv. Degree
66

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Lipton Brisk Basket Affinity & Size

brand
basket affinity
Pepsi 7.0x
Arizona (Beverage) 6.5x
Mountain Dew 5.3x
A&W 5.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
258

Where is Lipton Brisk Purchased?

channels
index
Club
100
Dollar
248
Drug
84
Food
129
Gas & Convenience
498
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.7x
Marlboro 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
140
Credit
82
Debit
86
Food Stamps
190

When is Lipton Brisk Purchased?

day of week
Sun
16.7%
Mon
12.2%
Tue
12.2%
Wed
13.4%
Thu
13.2%
Fri
14.8%
Sat
17.5%
time of day
Morning
15.8%
Noon
16.0%
Afternoon
34.1%
Evening
26.7%
Late
7.4%

About Our Lipton Brisk Consumer Insights

How do we know who buys Lipton Brisk? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Lipton Brisk consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.