Lipton Brisk Consumer Insights

Who buys Lipton Brisk? A Lipton Brisk consumer is generally very low income, African American, and adolescent age. Lipton Brisk consumers are more likely to purchase Lipton Brisk during larger pantry stocking trips. Brands such as Pepsi, Arizona (Beverage), and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Lipton Brisk Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
8.5%
Total Basket $ (median)
$23.44

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  • Recent demographic data

Lipton Brisk Consumer Demographics

demographic
index
Female
100
Male
103
<24
134
25-34
100
35-44
94
45-54
121
55-64
78
65+
60
African American
169
Asian
143
Caucasian
84
Hispanic
153
demographic
index
Has Kids
104
No Kids
92
- $20k
156
$20k-40k
133
$40k-60k
105
$60k-80k
89
$80k-100k
86
$100k-125k
80
$125k +
62
No College
142
College
97
Adv. Degree
66

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Lipton Brisk Basket Affinity & Size

brand
basket affinity
Pepsi 7.0x
Arizona (Beverage) 6.5x
Mountain Dew 5.3x
A&W 5.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
258

Where is Lipton Brisk Purchased?

channels
index
Club
100
Dollar
248
Drug
84
Food
129
Gas & Convenience
498
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.7x
Marlboro 1.6x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
140
Credit
82
Debit
86
Food Stamps
190

When is Lipton Brisk Purchased?

day of week
Sun
16.7%
Mon
12.2%
Tue
12.2%
Wed
13.4%
Thu
13.2%
Fri
14.8%
Sat
17.5%
time of day
Morning
15.8%
Noon
16.0%
Afternoon
34.1%
Evening
26.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Lipton Brisk consumers purchase?

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Why do Lipton Brisk consumers try new brands?

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Where do Lipton Brisk consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Lipton Brisk Target Market

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Who actually buys Lipton Brisk? Do these consumers match the intended target market of Lipton Brisk?

Thought bubble

What motivates the target market to purchase Lipton Brisk?

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What other target market should Lipton Brisk look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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